Email Marketing Specialist

Overview

We are seeking a dedicated and creative individual to join our marketing team. This position is vital for enhancing our email communication strategies and engaging our audience effectively. The ideal candidate will possess a strong understanding of email marketing best practices and demonstrate a passion for driving results through innovative campaigns.

Key Responsibilities

• Develop and execute email marketing campaigns to drive engagement and conversions.
• Analyse campaign performance metrics and provide insights for continuous improvement.
• Segment email lists based on user behaviour and preferences for targeted messaging.
• Collaborate with the content team to create compelling email copy and design.
• Ensure compliance with email marketing regulations and best practices.

Requirements

• Proven experience in email marketing or a similar role.
• Strong knowledge of email marketing platforms and analytics tools.
• Excellent written communication skills with attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with A/B testing methodologies and techniques.

Nice to have

• Experience with HTML and CSS for email design.
• Knowledge of marketing automation tools.
• Understanding of SEO principles.