JOB DESCRIPTION
POSITION: Enterprise Director, Communications
GREATER MSP TEAM: Marketing and Communications
REPORTS TO: Chief of Staff
STATUS: Full Time, Exempt (Salaried)
SALARY RANGE: $160K-$180K
GREATER MSP PARTNERSHIP
GREATER MSP is a cross-sector partnership of more than 300 leading businesses, cities, universities, counties, foundations, and community organizations. The mission of the GREATER MSP Partnership is to grow the economy of the 15-county Minneapolis-Saint Paul region and create economic opportunity for all residents of the region. To do this, our partnership is executing a comprehensive regional economic development strategy focused on growing jobs, talent, and capital across the region. Learn more about GREATER MSP at www.greatermsp.org
POSITION OBJECTIVE
The Enterprise Communications Director serves as a strategic leader responsible for executing the GREATER MSP Partnership’s communications and marketing strategy. This role partners closely with the Executive Team to define priorities, elevate the organization’s brand, and ensure consistent, compelling messaging across diverse audiences and platforms. The role is accountable for translating strategy into action by managing projects, driving execution, and ensuring communications initiatives are delivered on schedule and aligned with organizational goals. The ideal candidate brings a combination of strategic thinking, creative execution, and technological fluency—including the use of AI-enabled tools—to deliver high-impact communications that advance the region’s economic development mission.
This role leads the communications team, managing two professionals including a Creative Director and marketing & communications support professional. The Enterprise Communications Director will coordinate team members to ensure communications initiatives and work streams align with partnership priorities and are executed effectively.
PRIMARY RESPONSIBILITIES
Strategic Communications Leadership
- Partner with the Executive Team to clarify, develop, and advance communications objectives, strategies, and priorities
- Define and segment key audiences and ensure tailored messaging across channels
- Balance proactive, long-term storytelling with responsive communications aligned to evolving regional dynamics
Content Strategy & Development
- Lead the development of high-quality content across formats, including written, visual, presentation, and audio
- Ensure consistency in voice, tone, and brand across all materials
- Translate complex economic development initiatives into clear, compelling narratives
Media Relations & External Communications
- Develop and execute media strategies to elevate GREATER MSP’s visibility and influence
- Build and maintain relationships with local, regional, and national media
- Prepare and coach executive and team members for media engagement, public speaking, and thought leadership
Digital Presence & Platforms
- Oversee the development, management, and continuous improvement of the partnership’s website and social media channels
- Ensure digital platforms reflect strategic priorities, engage target audiences, and reinforce brand identity
- Utilize analytics to assess performance and refine strategies
Events & Experiential Communications
- Conceptualize and execute high-impact in-person and hybrid events that advance the organization’s mission and strengthen the GREATER MSP brand
- Ensure events deliver clear messaging, strong stakeholder engagement, and measurable outcomes
Technology & AI Fluency
- Leverage modern communications tools, including AI-enabled platforms, to increase speed, quality, and effectiveness of outputs
- Identify and implement innovative approaches to content creation, audience engagement, and communications workflows
QUALIFICATIONS & DESIRED EXPERIENCE
- Proven experience (typically 8–12+ years) in communications, public relations, or a related field, with increasing leadership responsibility
- Demonstrated ability to develop and execute integrated communications strategies across multiple audiences and channels
- Exceptional writing, storytelling, and content development skills across formats
- Strong media relations experience and comfort operating in high-visibility environments
- Experience managing digital platforms, including websites and social media
- Track record of planning and executing impactful events
- High level of adaptability, judgment, and responsiveness in dynamic environments
- Demonstrated fluency or strong interest in applying AI and emerging tools to communications work
CULTURAL COMPETENCIES & COMMITMENT
- Entrepreneurial mindset (passion, enthusiasm, self-starter)
- Strategic thinking and execution
- Creativity paired with operational discipline
- Audience-centered communication
- Collaboration and influence across senior stakeholders
- Comfort with ambiguity and rapid change; highly motivated by challenges
- Value and vision driven
WORK ENVIRONMENT
To perform work successfully, the employee must demonstrate the skills and capabilities required to carry out each responsibility effectively. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
Work Arrangements
- The hybrid schedule at GREATER MSP is a minimum of three (3) in-office days per week (T/W/TH). Based on events and meetings, additional days may be needed. Marketing and Communications plays a critical role in advancing partnership priorities. As a leader within this function, evening or incidental weekend responsiveness to time-sensitive communications, issues, and opportunities, may be required.
Employment Expectations
- This job description is not an exhaustive list of all responsibilities associated with the position. Additional duties may be assigned to support organizational goals
Physical Demands
- Lift/move up to 30 lbs occasionally and Prolonged sitting at a computer
- Occasional walking, standing, climbing stairs, and driving to meetings or events
Office Conditions
- Typical office space with shared desks and moderate noise levels
Travel Requirements
- Reliable transportation needed for travel; some travel required to events/conferences as needed
Health & Safety
- Safety protocols align with CDC and state guidelines
GREATER MSP is an Equal Opportunity and At-Will Employer, complying with all federal and state laws. We are committed to creating an inclusive, supportive work environment and providing competitive market-driven compensation with robust benefit packages. Together we are greater!
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