Event Sales Manager

Since opening in 1928 as the iconic Sir Francis Drake Hotel, this landmark has been at the heart of San Francisco’s cultural and social scene. Reborn in early 2022 as Beacon Grand, A Union Square Hotel, it has reclaimed its legendary status with thoughtful restoration, inspired design, and a renewed reputation for luxury and hospitality excellence. Recognized industry-wide for its transformative comeback, Beacon Grand has already earned acclaim for its elevated guest experience and standout public spaces, including award recognition for design, service, and culinary innovation.

Located in the beating heart of Union Square, Beacon Grand is more than a hotel, it’s a cultural destination that blends storied heritage with contemporary style. From its beautifully reimagined guestrooms and suites to its celebrated dining venues and vibrant social spaces, Beacon Grand strikes the perfect balance of timeless elegance and modern energy. Above it all, the Starlite Room, long a legendary name in San Francisco nightlife, once again shines as an “anchor in the sky,” drawing guests and locals alike with its elevated atmosphere and unforgettable views.

As cable cars rumble past the front doors and guests return to enjoy the next chapter of this historic address, Beacon Grand continues to evolve with fresh experiences, programming, and enhancements that keep it at the forefront of luxury hospitality. This is a once-in-a-generation opportunity to join a hand-picked sales team of hospitality innovators and play a central role in shaping the future of one of San Francisco’s most celebrated hotels.

We are searching for an Event Sales Manager

The Event Sales Manager at the Beacon Grand is responsible for driving catering revenue and securing high-profile social and corporate events for one of San Francisco’s most iconic properties. This role is the primary point of contact for clients seeking to host weddings, galas, and sophisticated corporate gatherings. The Manager proactively solicits new business, nurtures existing relationships, and serves as a brand ambassador to ensure every event reflects the "Iconic Grandeur" of the hotel. With a specialized focus on the wedding market, the Event Sales Manager guides couples through the sales process with empathy, precision, and luxury-tier service.

Key Responsibilities

Revenue Generation & Sales

• Proactively solicits, negotiates, and confirms new and repeat business through outbound sales efforts, site inspections, and industry networking.


• Achieves or exceeds monthly and quarterly revenue goals for catering and banquet food and beverage.


• Manages the full sales cycle for the social market, with a heavy emphasis on luxury weddings, rehearsal dinners, and post-wedding brunches.


• Responds to all inquiries (RFPs) with urgency, providing customized proposals and creative menus that showcase the hotel’s culinary excellence.

Wedding & Social Specialization

• Acts as the dedicated expert for the wedding market, understanding the unique emotional and logistical needs of couples and wedding planners.


• Conducts professional and inspiring site tours of the hotel’s grand ballrooms and social spaces.


• Partners with the culinary team to design bespoke menus and tasting experiences that align with the Beacon Grand’s luxury standards.

Strategic Planning & Administration

• Develops and executes a seasonal sales action plan to capture holiday parties, social galas, and corporate celebrations.


• Negotiates sophisticated contracts and manages deposit schedules, ensuring all financial and legal requirements are met.


• Utilizes sales systems (e.g., Delphi/Amadeus) to track activities, manage bookings, and generate accurate revenue forecasts.

Collaboration & Brand Standards

• Works closely with the Events Services and Banquet teams to ensure a seamless "hand-off" from sales to execution.


• Maintains a high level of visibility within the San Francisco event community, representing the Beacon Grand at industry events and trade shows.


• Ensures all client interactions reflect the hotel’s commitment to high-touch, boutique service and San Francisco sophistication.

Qualifications

• Minimum of 3–5 years of experience in catering sales or event management, preferably within a luxury hotel or high-end event venue.


• Proven track record of success in the wedding market and a strong network of local corporate planners and vendors.


• Exceptional written and verbal communication skills; ability to present to high-net-worth clients and corporate executives.


• Proficiency in Delphi.fdc or similar catering sales platforms.


• A self-starter with a polished professional demeanor, a keen eye for detail, and a passion for creating memorable guest experiences.

Company Benefits

EOE: Northview Hotel Group is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on any characteristic as outlined by federal, state, or local laws