Executive N - Sales Engineering - Admixtures

Business objectives

• Identify, index and review market potential for Admixtures products in Project Sales (Geography and Key Accounts)  


• Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.


• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers


• Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.


• Commercial negotiations with decision makers to clinch orders.


• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site


• Coordinate with supply chain to ensure timely delivery on site.


• Ensuring timely collection of payments from distributor.

Technical Assistance 

• Provide technical assistance pre and post sales at the project sites related to Admixtures products.


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  • Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence
  
  
  
  

  Market Development

  
  
  
  
  • Detailed competition mapping and awareness of their progress on a site to site basis. 
  
  
  • Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation
  
  
  • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
  
  
  • Brief about products and systems with Specifiers and Consultants to generate business
  
  
  
  

  Training

  
  
  
  
  • Identify and support RMCs and clients on practical application of Admixture products at regular intervals
  
  
  • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators
  
  
  
  

  Market Intelligence

  
  
  
  
  • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
  
  
  • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiative
  
  
  • Integrate with Research and Technology function for new product development based on feedback of product trends in the market