Field and Events Marketing Manager- Hybrid

About Virima

Virima is a leading provider of IT visibility and service
management solutions that help organizations discover, map, manage, and
optimize their IT environments. Our platform gives customers the intelligence
they need to improve service delivery, strengthen operational control, and make
better decisions across complex technology ecosystems.

As Virima continues to grow, we are looking for a strategic,
results-oriented Field & Events Marketing Manager to lead our field
marketing and event programs. This role will play an important part in
expanding brand awareness, generating pipeline, supporting sales and partner
initiatives, and creating meaningful engagement with prospects and customers.

Position Summary

Virima is seeking a US eastern time zone-based (Atlanta area preferred) Field
& Events Marketing Manager to develop and execute programs that drive
awareness, engagement, and pipeline across target markets and accounts.

This role will own Virima’s event strategy while also
supporting broader field marketing initiatives, including regional campaigns,
account-based marketing programs, partner co-marketing, webinars, customer
engagement, and sales-aligned demand generation.

The ideal candidate is both strategic and hands-on. You
should be comfortable developing marketing programs, working closely with
sales, managing events from concept through execution, and measuring the impact
of those programs on pipeline and revenue.

This is an opportunity to help build and scale Virima’s
field marketing function while maintaining ownership of a high-impact event
portfolio.

Key Responsibilities

Field Marketing Strategy

• Develop
  and execute field marketing programs aligned with Virima’s revenue,
  pipeline, and market expansion goals.
  
• Partner
  closely with sales leadership and account teams to identify priority
  regions, accounts, industries, and opportunities for targeted marketing
  programs.
  
• Build
  quarterly and annual field marketing plans that combine events, campaigns,
  partner programs, webinars, and account-based initiatives.
  
• Develop
  programs designed to create new opportunities, accelerate existing
  pipeline, and deepen engagement within strategic accounts.
  
• Identify
  new regional and market opportunities based on sales priorities, customer
  trends, and industry activity.
  

Event Marketing and Execution

• Own
  Virima’s strategy for trade shows, industry conferences, regional events,
  executive programs, webinars, partner events, and customer-facing events.
  
• Evaluate
  event opportunities based on audience fit, strategic value, pipeline
  potential, and expected return on investment.
  
• Manage
  end-to-end event execution, including sponsorships, booth planning,
  registration, vendors, promotional materials, shipping, staffing, travel,
  and on-site logistics.
  
• Develop
  pre-event, during-event, and post-event engagement strategies designed to
  maximize meetings, leads, and pipeline.
  
• Ensure
  a consistent and professional Virima brand experience across all event
  touchpoints.
  

Demand Generation and Account-Based Marketing

• Partner
  with demand generation and sales teams to create integrated campaigns that
  support field and event programs.
  
• Build
  targeted campaigns around strategic accounts attending key conferences or
  operating within priority regions.
  
• Support
  account-based marketing initiatives through personalized outreach,
  executive engagement, direct mail, digital campaigns, and targeted
  experiences.
  
• Coordinate
  campaign execution across email, landing pages, paid promotion, social
  media, webinars, and sales outreach.
  
• Create
  programs that help sales engage key stakeholders throughout the buying
  journey.
  

Sales Alignment and Pipeline Development

• Work
  closely with sales teams to identify target accounts, campaign priorities,
  meeting opportunities, and follow-up strategies.
  
• Develop
  clear pre-event and post-event processes to ensure leads and opportunities
  are effectively followed up.
  
• Provide
  sales teams with messaging, campaign materials, account insights, and
  event-specific enablement resources.
  
• Help
  develop programs that accelerate active opportunities and increase
  engagement with buying committees.
  
• Maintain
  strong alignment between marketing activity and revenue objectives.
  

Partner and Customer Marketing

• Collaborate
  with Virima partners on joint events, webinars, regional programs, and
  co-marketing initiatives.
  
• Identify
  opportunities to leverage technology, channel, and strategic partners to
  expand audience reach and create pipeline.
  
• Support
  customer engagement initiatives such as user events, executive
  roundtables, webinars, advisory programs, and customer advocacy
  activities.
  
• Work
  with customers and partners to identify speaking opportunities, success
  stories, and thought leadership opportunities.
  

Content, Messaging, and Campaign Support

• Collaborate
  with product marketing and content teams to develop event messaging,
  presentations, booth materials, campaign assets, one-pagers, and sales
  enablement content.
  
• Support
  speaking submissions, industry awards, customer presentations, and thought
  leadership opportunities.
  
• Repurpose
  webinars and event content into blogs, videos, social posts, email
  campaigns, and sales materials.
  
• Ensure
  consistent messaging and positioning across field campaigns and event
  programs.
  

Measurement, Analytics, and Budget Management

• Track
  and report on program performance including engagement, meetings booked,
  leads, MQLs, opportunities, sourced pipeline, influenced pipeline,
  revenue, and ROI.
  
• Establish
  clear goals and success metrics for field and event programs.
  
• Analyze
  program performance and use insights to improve future investments and
  campaign strategy.
  
• Own
  field and event marketing budgets, including forecasting, vendor
  management, and spend tracking.
  
• Maintain
  visibility into campaign calendars, event schedules, pipeline impact, and
  program performance.
  

Requirements

Qualifications

• Bachelor’s
  degree in marketing, communications, business, or a related field.
  
• 5+
  years of experience in field marketing, event marketing, demand
  generation, or integrated B2B marketing.
  
• Experience
  in B2B SaaS, enterprise software, or technology marketing strongly
  preferred.
  
• Demonstrated
  success developing marketing programs that contribute to pipeline and
  revenue growth.
  
• Proven
  experience planning and executing trade shows, conferences, webinars,
  regional programs, and customer or partner events.
  
• Strong
  experience partnering with sales teams on account targeting, campaign
  execution, and pipeline development.
  
• Excellent
  project management and organizational skills with the ability to manage
  multiple programs and stakeholders simultaneously.
  
• Strong
  written and verbal communication skills.
  
• Analytical
  mindset with experience tracking campaign and event performance.
  
• Experience
  with CRM and marketing automation platforms such as Salesforce, HubSpot
  (preferred), or similar tools.
  
• Ability
  to work independently and execute effectively in a fast-paced,
  growth-oriented environment.
  
• Willingness
  to travel within the United States as required.
  

Preferred Qualifications

• Experience
  marketing to IT, IT service management, IT operations, IT asset
  management, CMDB, or enterprise technology audiences.
  
• Experience
  with account-based marketing and target-account programs.
  
• Experience
  supporting channel, alliance, or technology partner marketing.
  
• Familiarity
  with webinar, event management, and marketing automation platforms.
  
• Experience
  developing executive dinners, roundtables, regional roadshows, or other
  high-touch field marketing programs.
  
• Ability
  to translate technical concepts into compelling campaign messaging and
  audience experiences.
  

What Success Looks Like

• Virima
  develops a focused field marketing strategy aligned closely with sales
  priorities and revenue objectives.
  
• Field
  and event programs consistently create qualified engagement, sales
  meetings, opportunities, and pipeline.
  
• Virima
  builds stronger relationships with strategic accounts, customers, and
  partners through targeted marketing experiences.
  
• Event
  investments are measured against clear business outcomes and continuously
  optimized.
  
• Sales
  and marketing operate with strong alignment around target accounts,
  programs, follow-up, and pipeline development.
  
• Marketing
  programs create value beyond individual events through ongoing campaigns,
  content, nurture, and sales enablement.
  

Benefits

Why Join Virima

• Play a
  key role in shaping and scaling Virima’s field marketing strategy.
  
• Own
  high-impact programs that directly support pipeline and revenue growth.
  
• Work
  closely with sales, product, partners, customers, and executive
  leadership.
  
• Join a
  collaborative, growing technology company where you can have meaningful
  ownership and influence.
  
• Competitive
  compensation and benefits.
  

Equal Opportunity Employer

Virima is an equal opportunity employer and values diversity
at all levels of the organization. We are committed to creating an inclusive
environment for all employees and candidates.