Field Sales Representative

The Field Sales Representative plays a key role in driving product visibility, brand presence, and sales performance across assigned retail locations on behalf of multiple-syndicated clients. This role focuses on building strong in-store relationships, assisted selling, product training, brand advocacy, merchandising activities, and identifying opportunities to optimize product performance. 

Sales, Training, & Relationship Management 

• Build and maintain effective working relationships with store management and key retail staff to support in‑store execution and sales goals. 
• Drive increased sell‑through and market share within the designated territory through a comprehensive approach that includes direct consumer (B2C) engagement, assisted selling, associate training, and influencing store personnel. 
• Engage directly with consumers in a retail environment to influence purchase decisions by confidently presenting product features, benefits, and value propositions. 
• Act as a brand ambassador during in‑store interactions, product demonstrations, and promotional activities to increase consumer awareness, advocacy, and loyalty. 
• Communicate program objectives and product knowledge to retail partners and reinforce consumer‑facing messaging that aligns with brand and promotional strategies. 
• Identify consumer needs through active listening and recommend appropriate products to maximize sales outcomes and conversion. 
• Identify upselling opportunities, incremental merchandising activities, and additional display placement to enhance product visibility and performance. 

In‑Store Execution & Merchandising 

• Ensure product availability, accurate pricing, and full shelf presence for assigned client brands. 
• Execute merchandising standards including planogram compliance, stock rotation, and promotional display setup. 
• Proactively identify on‑shelf issues and take corrective action (e.g., replenishment, facing, placement adjustments). 

Data Collection & Reporting 

• Capture in-store observations, photos, inventory counts, and competitive insights using designated reporting tools. 
• Submit accurate and timely activity reports to support client analytics and program performance tracking. 
• Share feedback from retailers that may influence product strategy, promotional planning, or operational improvements. 

Program Coordination 

• Represent multiple clients within a syndicated program while maintaining neutrality and professionalism. 
• Prioritize workflow across brands based on program expectations, visit frequency, and client requirements. 
• Participate in virtual or in‑person training sessions to stay current on product knowledge and execution standards. 

• 1–3 years of experience in retail sales, field sales, consumer marketing, brand advocacy, or a related customer‑facing role. 
• Demonstrated experience engaging directly with consumers and influencing purchasing decisions in a retail or in‑person sales environment. 
• Strong understanding of sales fundamentals, customer engagement techniques, and promotional execution. 
• Strong communication, interpersonal, and relationship‑building skills. 
• Ability to work independently, manage schedules, and prioritize tasks across multiple client mandates. 
• Comfortable using mobile applications for reporting, photo capture, and time management. 
• Valid driver’s license and access to reliable transportation (if applicable to program structure). 
• Willingness to complete company‑provided sales and product certification programs as required. 
• Commitment to ongoing learning and skill development through structured sales training and certification opportunities provided by the company. 

Key Competencies 

• Customer Focus – Builds strong relationships and provides value to retail partners. 
• Execution Excellence – Delivers high‑quality in-store work consistently and efficiently. 
• Adaptability – Moves fluidly between brands and adjusts to changing program requirements. 
• Organizational Skills – Manages workload across multiple clients with accuracy and timeliness. 
• Problem Solving – Quickly identifies issues and proposes practical solutions. 

Working Conditions 

• Field-based role with travel between retail locations. 
• May require occasional lifting, shelf adjustments, or display installation. 
• Flexible scheduling aligned with store hours and program requirements.