FLEX Business Development Manager

JOB SUMMARY

The Business Development Manager is responsible for achieving outbound call, new account and opportunity generation goals of the Sales Office.  A key focus of the job is to call potential new accounts and re-solicit past business to achieve and/or exceed targeted business development activity and opportunity development objectives. Additionally, the incumbent will ensure an accurate and timely lead turn over to the Large Group, Core Group and/or Select Service & Extended Stay Group and Catering teams in the Sales Office and/or Account Executives after converting cold leads to warm leads.  This position supports Marriott’s Sales & Marketing vision and drives customer loyalty by delivering excellent customer service with each customer interaction. 

CANDIDATE PROFILE 

Education and Experience

Required

·       High school diploma or GED; 2 years’ experience in the guest services, front desk, sales and marketing, management operations, or related professional area.

OR

·       2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major.

 Preferred

·       4 year college degree.

·       Previous experience in proactive lead generation .

·       Knowledge of property-specific business segments (e.g. group, catering, transient).

·       Knowledge of Marriott and hospitality industry.


 

CORE WORK ACTIVITIES

 Conducting Sales and Marketing Activities

·       Achieves outbound calling and ensure customer satisfaction.

·        Proactively solicit potential new accounts or business opportunities by leveraging business intelligence from Sales & Marketing Planning and Support and from third-party data sources to generate leads.

·        When appropriate, proactively identifies and solicits new business opportunities and contacts.

·        Re-solicits non-managed realized opportunities including Turndowns, lost opportunities and actualized

·        Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and how to sell against them.

·        Builds and maintains rapport with customers throughout the sales process.

·        Effectively presents market hotel benefits and features based on customer needs.

·        Utilizes negotiation skills and creative selling abilities to uncover new business.

·        Works collaboratively with the Large Group, Core Group and Select Service & Extended Stay Group and Catering teams in the Sales Office and Area Sales teams to ensure that sales efforts are coordinated, complementary, and not duplicative.

·        Establishes and maintains complete and up-to-date lead information on each account in SFAWeb|CI  to ensure accurate reporting.

·        Processes all leads and responds to customer inquiries in a timely manner.

·        Effectively qualifies and maintains customer’s long-term business potential and refer customers to market, field, hotel or national sales office, as required.

·        Keeps appropriate parties informed of trends, opportunities, market changes, as needed.

·        Verifies accurate and timely lead turnover to Area Sales and/or the Sales Office teams.

·        Effectively handles customer care issues and as necessary, refer them to the appropriate owner.

·        Understand and actively utilize company marketing initiative/incentives to convert cold leads to warn leads.

·        Effectively leverage other Sales Office resources and administrative/support staff to achieve personal and team related revenue goals.

·        Perform consistently in the areas of sales, meeting production goals each period/quarter/annually.

·        Effectively manages outbound lead merchandising along with associated booking fee.

·        Solicits and processes all leads that come from non-deployed reader board accounts

·        Performs other duties, as assigned, to meet business needs

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.