FLEX Senior Manager, Music Partnerships

CANDIDATE PROFILE

Education and Experience 

Required  

•  Bachelor’s degree from an accredited university in Business Administration, Hospitality Management, Marketing, or a related field. 

• 6+ years of progressive experience with a strong background in brand and partnership marketing strategy and activation, with hands-on experience bringing programs from concept through execution. 

• Proven ability to deliver results in complex, matrixed, fast‑paced environments, particularly when navigating ambiguity, competing priorities, and evolving conditions. 

• Demonstrated ability to think strategically and creatively, balancing big‑picture thinking with executional rigor while managing the interests of multiple stakeholders. 

Preferred 

CORE WORK ACTIVITIES  

Activation Strategy & Planning 

• Support the development of buzz‑worthy partnership activation strategies, leveraging brand, business, partner, audience, cultural, market, and competitive insights to shape the overarching partnership approach. 

• Manage day-to-day partner relationships, ensuring alignment, collaboration, and delivery against shared objectives. 

• Develop and manage the activation framework to:  

• Tie initiatives directly to strategic objectives and KPIs 

• Enable 360° integrated marketing pull‑through 

• Fully realize the partner value proposition 

• Maximize investment in support of brand and business goals 

• Deliver activation planning tools, playbooks, and resources, partnering with cross‑functional teams to drive operating efficiencies from project kickoff through implementation. 

Activation Management & Execution 

• Forecast, track, and manage partnership activation budgets, ensuring disciplined financial stewardship. 

• Create comprehensive implementation plans for partners, identifying required resources, timelines, and incremental budget needs. 

• Develop and maintain an annual activation roadmap, tracking key initiatives and milestones across the calendar year. 

• Partner with cross‑functional teams to ensure KPIs and revenue‑generating opportunities within partnerships are fully activated and reported. 

• Build and evolve a partnership activation playbook, identifying new and innovative ways to activate partners across properties, products, experiences, and marketing channels. 

• Collaborate with internal teams on the development, execution, and amplification of in‑market events. 

• Oversee end‑to‑end project management of activations, including cross‑functional coordination and agency management. 

• Work collaboratively across the MI ecosystem to amplify activations, from delivering one‑of‑a‑kind experiences for Marriott Bonvoy members to creating breakthrough content and buzz‑worthy in‑market executions. 

• Be on-site for activations to ensure smooth delivery and partnership management