Floral Manager

Position Summary

The Floral Manager leads the Floral Department to deliver fresh, high-quality arrangements, visually appealing displays, and exceptional customer service. This role is responsible for driving sales, managing inventory, and developing a skilled team while maintaining high standards for creativity, presentation, and freshness.

Key Responsibilities Department Operations

• Oversee daily floral operations including ordering, design, production, and inventory control


• Ensure product freshness, proper handling, and minimal shrink through effective rotation and care


• Create attractive, seasonal, and promotional displays to drive impulse sales


• Maintain full, clean, and visually appealing cases, tables, and displays

Customer Experience

• Deliver outstanding service by assisting customers with floral selections, custom arrangements, and special orders


• Provide creative recommendations for events, holidays, and occasions


• Ensure the department maintains a welcoming and visually engaging shopping environment

Team Leadership & Development

• Hire, train, and develop floral associates and designers


• Provide coaching on floral design techniques, product knowledge, and customer service


• Create schedules aligned with business needs and seasonal demand


• Promote teamwork, creativity, and accountability within the department

Financial Performance

• Drive sales through effective merchandising, promotions, and upselling opportunities


• Manage expenses including inventory, shrink, and labor to meet department goals


• Monitor key metrics such as sales, margin, and waste reduction

Safety & Compliance

• Ensure proper handling, storage, and care of all floral products


• Maintain cleanliness and organization in all prep and sales areas


• Follow company policies and safety standards, including equipment use and chemical handling

Qualifications

• High school diploma or equivalent required


• Previous floral, retail, or management experience preferred


• Knowledge of floral design, products, and care techniques


• Strong leadership, communication, and creative skills


• Ability to work in a fast-paced, seasonal environment

Physical Requirements

• Frequent standing, bending, and lifting up to 50 lbs


• Ability to work in refrigerated and backroom environments


• Use of floral tools and equipment

Key Competencies

• Creativity & Visual Merchandising


• Leadership & Team Development


• Customer Focus


• Product Knowledge & Freshness


• Operational Execution