Floral Specialist

Essential Duties and Responsibilities 

Purchasing & Vendor Management 

• Source, negotiate, and purchase fresh flowers, plants, floral supplies, containers, and related merchandise for all store locations. 

• Develop and maintain strong relationships with floral growers, wholesalers, and suppliers. 

• Evaluate vendor performance, pricing, product quality, and delivery reliability. 

• Negotiate pricing, promotional opportunities, and seasonal purchasing programs. 

• Monitor market trends, seasonal availability, and industry pricing to optimize purchasing decisions. 

• Ensure timely product availability while minimizing inventory waste and shrink. 

Merchandising 

• Develop floral merchandising standards and display guidelines for all stores. 

• Design and implement seasonal, holiday, and promotional floral programs. 

• Create attractive floral displays that drive impulse purchases and enhance the customer shopping experience. 

• Standardize merchandising practices while allowing flexibility based on store demographics and sales trends. 

• Visit stores regularly to evaluate merchandising execution and provide coaching. 

• Ensure compliance with company merchandising standards and brand presentation. 

Inventory Management 

• Forecast floral demand based on holidays, promotions, historical sales, and seasonal trends. 

• Monitor inventory levels across all locations to minimize shortages and excess inventory. 

• Analyze sales reports to improve assortment and purchasing decisions. 

• Develop strategies to reduce spoilage and maximize product freshness. 

• Monitor shrink and implement corrective actions to improve profitability. 

Operations 

• Collaborate with Store Directors and Floral Managers to ensure proper product handling and display. 

• Develop ordering guidelines and inventory management processes for store teams. 

• Coordinate product deliveries and resolve supply chain issues. 

• Ensure proper rotation, storage, and care of floral products. 

• Support new store openings, remodels, and special events requiring floral displays. 

Financial Management 

• Manage floral purchasing budgets. 

• Analyze department sales, margins, inventory turns, and shrink. 

• Develop action plans to improve profitability. 

• Recommend product mix adjustments based on sales performance. 

• Support promotional planning to drive revenue and increase customer traffic. 

Training & Leadership 

• Train store team members on floral care, merchandising techniques, product knowledge, and ordering procedures. 

• Develop training materials and merchandising guides. 

• Provide ongoing coaching to improve department performance. 

• Promote best practices across all locations. 

Compliance & Quality Assurance 

• Ensure floral products meet company quality standards. 

• Maintain compliance with food safety and sanitation guidelines where applicable. 

• Monitor product freshness and vendor quality standards. 

• Ensure stores consistently deliver exceptional customer service within the floral department.