Freelance CRM Specialist, Fox News

The successful candidate will have a solid CRM background. The candidate must have a strong understanding of customer segmentation and decision tree design. The candidate must be analytical and technically inclined.

**This will be a one-year-long project.**

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Campaign Creation: Create, Q&A, and execute marketing campaigns across all channels including email, push notifications, desktop notifications, and in-app messaging.  

• Braze Platform Management: Leverage Braze’s user journey setup, real-time triggers, and segmentation tools to optimize customer experience

• Data Analysis & Reporting: Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement

• Optimization: Conduct A/B testing to enhance campaign performance and improve customer engagement

• Personalization & Automation: Recommend targeted customer-centric communications to optimize customer experience

• Cross-Functional Collaboration: Work closely Editorial, Creative, Product, and Business Intelligence

WHAT YOU WILL NEED

• 3+ years’ experience with Braze or similar ESP provider

• Email marketing experience

• Direct response experience is a major plus

• Strong analytical and problem-solving mindset

• Ability to multitask and thrive in a fast-paced environment

• Ability to stay on schedule and hit deadlines

• Technical proficiency in Microsoft Office (PPT, Excel, Outlook), Google Workspace, Airtable, Tableau, Monday, Miro, Slack