General Manager

Are you a dynamic leader with a passion for the automotive industry? HoneyCar Roanoke is looking for an experienced General Manager to drive success, inspire teams, and create an exceptional customer experience.

Why HoneyCar?

At HoneyCar, we’re revolutionizing the car-buying experience with a customer-first, no-hassle approach. We believe in a positive work environment, career growth, and a People First culture.

What You’ll Do:

• Lead, coach, and develop a high-performing sales and operations team


• Drive business growth, profitability, and operational excellence


• Implement strategies to enhance customer satisfaction and retention


• Monitor inventory, sales performance, and market trends


• Foster a culture of accountability, teamwork, and continuous improvement


• Ensure compliance with company policies and industry regulations

What We’re Looking For:

• Proven experience in dealership management or high-level leadership in the automotive industry


• Strong financial acumen and ability to analyze key performance metrics


• Excellent leadership, communication, and problem-solving skills


• Passion for innovation and delivering an outstanding customer experience


• A results-driven mindset with the ability to adapt in a fast-paced environment

Perks & Benefits:

• Competitive salary + performance-based incentives


• Career advancement opportunities


• Comprehensive benefits package


• A fun, energetic, and growth-focused workplace

EEOC Statement:
HoneyCar is an equal opportunity employer and holds its employees to high professionalism, integrity, and diversity standards. We are committed to providing equal employment opportunities and do not discriminate against any employee or applicant based on race, color, gender, sexual orientation, religion, national origin, age, disability, or any other legally protected status. We value diversity and strive to create a work environment where each individual is respected and can contribute their unique talents and perspectives.