General Sales Manager Ford/Lincoln

Location: Cerritos, CA (Onsite) | Type: Full Time | Compensation: $250,000 - $350,000

Lead one of Southern California's premier Ford & Lincoln dealerships in the renowned Cerritos Auto Square.

We're seeking an experienced General Sales Manager to lead the sales operation at Norm Reeves Ford Lincoln Cerritos—a high-volume dealership backed by one of the nation's largest privately owned automotive groups. This is an opportunity to make a visible impact, work closely with executive leadership, and build a long-term career with a family-owned organization that invests in its people.

Norm Reeves Dealerships has been serving customers since 1963 and operates a nationally recognized network of dealerships throughout Southern California, Texas, and Florida. Built on a foundation of integrity, innovation, and exceptional customer service, we continue to grow while maintaining the collaborative, people-first culture that has defined our success for more than 60 years.

If you're a proven automotive leader looking to take the next step with an established Ford & Lincoln dealership and a respected organization, we'd love to hear from you.

For immediate consideration, please email: [email protected].

• Lead all aspects of the new and used vehicle sales operation.


• Recruit, develop, coach, and inspire a high-performing sales team.


• Drive sales, gross profit, F&I performance, and overall dealership profitability.


• Monitor key performance indicators and implement strategies that deliver results.


• Partner with executive leadership to execute growth initiatives and business objectives.


• Maintain strong relationships with Ford Motor Company and ensure manufacturer standards are achieved.


• Foster a culture built on accountability, teamwork, and an exceptional customer experience.

Basic Requirements

• 2+ years of experience as a General Sales Manager in a high-volume automotive dealership


• Ford dealership leadership experience strongly preferred


• Experience managing dealerships retailing approximately 300–500 combined new and used vehicles per month


• Demonstrated history of achieving sales and profitability goals while developing successful teams


• Strong working knowledge of dealership DMS and CRM systems


• Stable employment history with a proven track record of long-term leadership


• Professional references available upon request


• Strong communication skills, accountability, and a hands-on leadership style 

Benefits & Employee Perks 

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  Medical, Dental, Vision, and Complimentary Life Insurance

  
  


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  401k Matching and FSA

  
  


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  Tuition Reimbursement

  
  


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  Paid Time Off (accrues)

  
  


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  Supplemental Insurance (Hospital, Accident, Critical Illness)

  
  


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  Discounts on Vehicles, Services, and Parts                                                   

  
  

Tips for a Successful Application & Interview Process:  

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  Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished

  
  


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  Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit

  
  


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  Dress to Impress – First impressions count. Dress professionally and bring your authentic self

  
  


• Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key