GM, North America

About Nothing

About the Team

Nothing is building a different kind of tech company. The US is one of the most important markets in the world — and one of the hardest to crack without a billion-dollar budget and a legacy brand. That's exactly why this role exists. The foundations are in place: DTC, Amazon, a product people actually talk about. Now we need someone to take it somewhere bigger. The playbook hasn't been written yet. You'll write it.

What You'll Do

• Define the North America growth strategy — channels, partners, and bets — and own its execution end to end


• Build and lead the US team: hire for the gaps, set the standard, and create the conditions for people to do their best work


• Own the P&L: set targets, manage the budget, and hit the numbers without losing sight of the brand


• Identify and close partnerships that open new distribution, cultural moments, or commercial scale


• Turn community and cultural relevance into revenue — connect what people are saying about Nothing to what they're buying


• Drive retail and channel expansion beyond the current DTC and Amazon footprint


• Report directly into global leadership and shape how the wider business thinks about the US opportunity

What We're Looking For

• A track record of cracking something open — a market, a channel, a moment — not just optimising what was already working


• Experience building commercial operations from an early stage, with direct accountability for growth and revenue


• The instinct to create demand, not just capture it — you understand culture and know how to make it work commercially


• Comfortable operating with limited resources and real ambiguity — you find the way through, not around


• A builder of teams, not an inheritor of them — you know how to hire well and bring people with you


• Sharp commercial judgement: you make bets others wouldn't, and you can explain exactly why they worked


• Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream — or a founder who's proven they can punch well above their weight

Location: San Francisco

Salary: $250-350K