Greenfield Leadership Specialist - B2C

Company Overview:

• This is a rapidly growing private equity-backed residential roofing company that services the Northeast
• Authorized dealer of Beacon, ABC Supply, GAF, Lansing, and CertainTeed products

What is Being Offered:

• Competitive compensation, 6 figure base salary, new site launch bonus, revenue producing bonuses
• Benefits
• 401K with match & PTO
• Strong growth opportunity with a rapidly expanding platform

What The Position is About:

• Lead the company’s greenfield expansion efforts by identifying new markets and launching new branches
• Help evaluate market opportunity, site selection, lease coordination, and facility setup
• Build the new location from the ground up, including operations, sales, admin, and leadership structure
• Recruit, hire, and onboard the initial team
• Develop frontline leadership and create scalable team structure
• Implement training processes to ensure consistency, quality, and accountability
• Drive early-stage revenue through local marketing, partnerships, and direct sales initiatives
• Execute go-to-market strategies to rapidly gain traction in each new geography
• Build and refine SOPs for field operations, sales processes, and customer experience
• Implement KPIs and reporting cadence for performance tracking
• Own full financial performance of the location for the first year
• Manage budget, labor costs, and overhead to achieve profitability targets
• Drive revenue growth while maintaining disciplined cost control
• Transition the location from startup phase to steady-state operations
• Identify and implement process improvements to support scalability
• Prepare each market for future expansion
• Provide regular reporting and forecasts to executive leadership

The Right Candidate Will Have:

• Demonstrated experience launching or opening new locations, branches, or territories within the home services industry
• P&L ownership experience
• The ability to identify strong markets for expansion
• A track record of building teams from scratch
• Experience creating structure, process, and accountability in a new market
• Strong leadership, recruiting, and operational execution skills