Growth & Demand Generation Manager

Company : Wscad Gmbh

Job Description - Growth & Demand Generation Manager

WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our
platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S.,
we are hiring a Growth & Demand Generation Manager.

Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline
of qualified leads for our sales team. This role is not about brand campaigns or marketing
creativity for its own sake. It is about measurable growth through data-driven marketing.

What awaits you – Your responsibilities:

1. Pipeline Generation
You are responsible for building a measurable lead generation engine. Your success metric is
qualified pipeline created, not impressions or clicks. Examples:

LinkedIn campaigns targeting electrical engineering decision makers
Google Ads targeting electrical engineering software searches
industry newsletter sponsorships
retargeting funnels
email lead nurturing campaigns

2. Funnel Optimization
You will continuously improve the funnel: traffic → leads → MQL → sales opportunities.
This includes:

conversion optimization of landing pages
A/B testing of messaging and offers
campaign ROI analysis
improving cost per lead and cost per opportunity

3. Marketing Analytics
Every activity must be measurable. You will:

build dashboards for campaign performance
track CPL, CAC, pipeline contribution
identify which channels produce real opportunities
shut down underperforming campaigns quickly

4. Marketing Systems
You will manage and optimize the marketing tech stack, including tools such as:

HubSpot
CRM platforms such as Microsoft Dynamics or similar
marketing automation workflows
lead scoring and lead routing

Clean data and measurable funnels are critical.

What we expect – Your qualifications:

You are likely a performance marketer or growth marketer, not a traditional brand marketer.
If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming
slogans, you will fit well here.

2–8 years of experience in B2B digital marketing
experience generating pipeline for SaaS or technical products
strong analytical skills and comfort with marketing data
experience managing paid acquisition channels
experience building dashboards and campaign performance reports
familiarity with marketing automation and CRM systems

We are looking for someone who: measures everything, runs structured experiments, and makes
decisions based on data

What We Are NOT Looking For
This role is not a creative marketing position. We are not looking for someone who:

runs campaigns without measurable outcomes
prioritizes brand awareness over pipeline
relies on marketing intuition rather than data

Why This Role Is Interesting

direct impact on revenue growth
work on a highly technical, AI-driven software product for engineers
significant autonomy to build the marketing engine
opportunity to shape the U.S. growth strategy

Benefits

Competitive salary with performance-based bonus
Flexible working hours and hybrid work options
Comprehensive benefits package (health, dental, vision, 401(k))
Ongoing training and professional development programs (Onboarding in Munich, Germany)
Career growth opportunities in a fast-growing international company
A collaborative, innovative, and supportive team culture

About us

WSCAD is the world's first and leading provider of AI-powered electrical CAD software. Our solutions boost efficiency in electrical engineering by up to 99%, enabling automated workflows and intelligent features for midsize businesses, global corporations, as well as design and engineering firms. As part of the Buhl Group with around 800 employees, WSCAD has been specializing in the development and distribution of electrical CAD software solutions for more than 35 years. Over 40,000 useres in more than 100 countries successfully use WSCAD software - in machinery, plant engineering, building automation and electrical installation. In addition to our headquarters in Bergkirchen near Munich, we operate branch offices in Wroclaw, Poland and Charlotte, USA.

You can find more information about WSCAD as an employer and about working with us on our careers page.

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