Business impact & growth model ownership: Own the technical growth work that moves business metrics. Build and maintain a growth model across acquisition, activation, retention, monetization, and referral loops; prioritize engineering work based on expected impact; define success metrics before shipping; and report results in terms of activated users, organic signups, conversion, retention, revenue, and paid subscriber growth.
Product-led growth: Build sharing mechanics, referral and UGC programs, in-product conversion flows, optimize product activation funnel through experimentation
Analytics & experimentation: Build growth dashboards, design and run A/B tests; report on full funnel conversion, and retention metrics
Lifecycle & retention: Build lifecycle email flows triggered on activation events, milestones, and churn signals Identify cohort-level drop-off and ship product-side interventions
SEO & content infrastructure: Build and maintain technical and programmatic SEO/AEO content and infrastructure
Strong coding fundamentals (frontend, backend, analytics)
Passion for music; you play, make, or have a deep connection to it
You move fast, take ownership, and are both creative and data-driven
You obsess over user analytics and data analysis
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