Vogo is seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.
Role & Responsibilities:
- Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
- Develop and manage growth strategies for marketing channels and eventually app
- Build and execute a performance media strategy
- Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
- Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
- Lead experimentation across creatives, bidding strategies, audiences, and channels
- Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
- Monitor and report on campaign performance, uncover insights, and iterate quickly
Minimum Qualifications:
- 5–7+ years of experience in growth or performance marketing
- Proven track record of scaling paid campaigns efficiently across multiple channels
- Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
- Strong analytical mindset with comfort in A/B testing and data analysis
- Excellent communication skills and ability to work cross-functionally
- Experience with emerging technologies, including AI to automate workflows and increase efficiency
- Startup or high-growth company experience is a plus
Preferred Qualifications & Prior Experience:
- Prior startup experience working at an early-stage company
- Background in the travel industry
- Demonstrated experience creating and optimizing successful marketing campaigns
- Prior experience working on search experience or marketplace products
- Experience with marketing attribution modeling
- Complex advertising account management experience
- Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
- Experience leveraging AI tools to generate marketing content (static image and short-form video)
- Prior experience working with multiple brands
Benefits & Perks:
- Competitive salary + equity
- Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities