Growth Marketing Lead

We’re the makers of Poke.com, a proactive AI agent for everyday life. Interaction is a $300M consumer company backed by $27M from General Catalyst and angels such as Guillermo Rauch (Vercel), Scott Wu (Cognition), Patrick and John Collison (Stripe), Fred Ehrsam (Coinbase), Ken Howery (Co-Founder of PayPal and Founders Fund), and many others.

The Context

For the last year, our core engineering team has built this entire agent platform from the ground up. Usage is now scaling by orders of magnitude and our growth function has to scale with it. We are looking for someone who has scaled growth at a fast-paced consumer startup to come in and turn that work into a real engine.

The Role You own how we acquire users. You go deep in at least one of these areas:

• Paid acquisition. Running Meta, TikTok, and Google Ads at scale. You can read a campaign, kill what is not working, and put weight behind what is.

• Creative engine. (Producing) and testing UGC, static, and video ads at volume. You have a point of view on what makes a hook work and a system for shipping new creative every week.

• Organic and loops. SEO, programmatic landing pages, lifecycle, referral, and any other compounding channel that does not depend on paid spend. Building the moat under the paid funnel.

What we're looking for

• Track record. You have led paid acquisition or a growth function at a fast-scaling consumer company and can point to channels you scaled, CAC you brought down, or a product line you built from zero.

• Bias to action. You ship campaigns, not decks. You do not wait for permission to test something. You do not escalate problems, you solve them.

• Low ego. The talent bar is high, but no important problem is beneath us.

Something Else Send us the growth play you are most proud of running end to end. What was the channel, what did you build, what did it produce?