Growth Marketing Manager

Campaign Strategy, Prioritization & Execution

• Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
  


• Identify and prioritize high-impact campaigns based on audience, channel, and expected return
  


• Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
  


• Coordinate campaign execution from planning through launch, ensuring alignment across teams
  


• Make trade off decisions on where to invest vs. what not to run based on performance and capacity
  

Audience & Data Segmentation

• Develop and refine audience segmentation strategies based on ICP and behavior
  


• Ensure campaigns are targeted to the right accounts and personas
  


• Partner with RevOps to improve data quality, segmentation, and targeting accuracy
  

Experimentation, Funnel Optimization & Performance

• Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
  


• Design and run experiments across channels, messaging, and audiences to improve performance
  


• Analyze campaign and funnel data to uncover insights and recommend optimizations
  


• Improve funnel velocity, conversion rates, and overall marketing efficiency
  


• Scale successful initiatives and iterate quickly on underperforming programs
  

Reporting & Insights

• Develop visibility into campaign performance and pipeline contribution
  


• Translate performance data into clear recommendations and next steps
  


• Help the team make more informed, data-driven decisions
  

Requirements

• Marketing experience at a high growth, early stage startup
  


• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
  


• Strong understanding of funnel metrics and how marketing drives pipeline
  


• Experience prioritizing campaigns based on business goals, not just executing requests
  


• Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
  


• Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
  


• Strong data instincts and ability to translate insights into clear, actionable decisions
  


• Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
  


• Comfort operating in ambiguity and making judgment calls with imperfect information
  


• Bias toward action: able to move quickly from idea to execution while continuously iterating