We are seeking a Growth Specialist to help accelerate revenue growth in our enterprise and public sector markets. In this role, you will work at the intersection of marketing, sales, and product development, focusing on generating high-quality leads, supporting complex sales cycles, and driving expansion within strategic accounts.
As part of the growth strategy, the Growth Specialist will conduct highly targeted cold calls and outreach to enterprise and public sector organisations. This approach differs from high-volume telemarketing; instead, it emphasises strategic account engagement, research-driven conversations, and value-led interactions that support intricate sales processes.
Our platform serves large organisations, with an average deal size of approximately €100,000. Therefore, growth is achieved through targeted engagement, effective sales enablement, and data-driven experimentation. You will work closely with Sales, Customer Success, and Product Marketing teams to design and execute initiatives that influence enterprise buying committees, shorten sales cycles, and increase revenue from both new and existing customers.
Key Responsibilities
- Pipeline Generation: Develop integrated campaigns that focus on generating qualified opportunities, rather than simply leads.
- Strategic Account Research: Identify and prioritise organisations that align with our Ideal Customer Profile. Conduct thorough research on company initiatives, industry challenges, and potential buying signals prior to outreach.
- Executive-Level Outreach: Initiate conversations with decision-makers and influencers, such as CIOs and IT Directors, through targeted cold calls and follow-up communication channels.
- Account-Based Growth Programs: Design and implement targeted campaigns for strategic enterprise and public sector accounts.
- Deal Acceleration: Create assets and programs—such as ROI tools, case studies, and business cases—that facilitate opportunities progressing through lengthy sales cycles.
- Sales Enablement: Collaborate with sales teams to provide messaging frameworks, pitch materials, and competitive insights.
- Growth Experiments: Conduct structured experiments aimed at optimising campaign performance and conversion rates throughout the sales funnel.
- Partnership Activation: Work with strategic partners, integrators, and industry associations to engage new enterprise audiences.
- Data & Insights: Monitor pipeline performance and campaign effectiveness, turning insights into actionable improvements.
What success looks like
- Generating a stronger qualified pipeline.
- Accelerating deal velocity in enterprise opportunities.
- Increasing engagement from buying committees and key stakeholders.
- Achieving measurable revenue growth from existing customers.
Your email job alert is now active!
