About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity:

We're hiring a GTM Enablement Lead to help Iru's revenue organization ramp faster, sell better, and keep getting stronger. You'll lead the design and delivery of enablement across all GTM teams, including Sales, Sales Development, Customer Success, and Solutions Engineering, making sure our AEs, SDRs, CSMs, SEs, and their managers have the skills, knowledge, and tools to perform at their best.

You'll report to our GTM Strategy & Analytics leader and partner closely with them to set enablement priorities and tie the work to what's actually moving the business. You'll start with one direct report, our GTM Enablement Manager, and partner with teams across the company to get enablement built and delivered. This is a hands-on, doer's role first: you lead the work and build much of it yourself, not just direct it, with room to grow your scope as the function does.

You'll work cross-functionally with GTM leadership, Product Marketing, Product, and R&D to find skill and knowledge gaps, design targeted programs, and deliver enablement at high velocity. We're looking for someone on the leading edge of what's possible with AI-powered enablement, someone who treats tools like Gong, conversation intelligence, and LLM-based coaching not as nice-to-haves but as the foundation of a modern enablement function.

If you're a builder who thrives on rolling up your sleeves, moving fast, and proving that a sharp, well-tooled enablement function can punch well above its weight, we'd love to talk.

What You'll Do:

Lead the design and delivery of enablement across Iru's GTM org, partnering with Sales, Sales Development, Customer Success, and Solutions Engineering leadership, among others

Build strong onboarding and ramp programs for every GTM persona, not just AEs, so SDRs, CSMs, and SEs each have a structured, role-based, measurable path to full productivity

Stand up continuing education that keeps the field current on product, pricing, competitors, and motion changes, and that goes beyond product training to make reps better at the craft of selling: discovery, messaging, objection handling, negotiation, and methodology

Design and deliver high-velocity programs that identify performance gaps, build targeted curriculum, and measure impact on leading indicators like ramp time, quota attainment, win rate, and deal velocity

Leverage AI-powered tools and automation (Gong, conversation intelligence, LLM-based coaching) as core delivery mechanisms to scale enablement reach and effectiveness

Build systems that detect skill and knowledge gaps across the revenue org, diagnose root causes, and deliver the right intervention through the right channel

Partner with and orchestrate subject-matter experts across Product Marketing, R&D, and GTM leadership to deliver product and domain training, scaling through the company's experts rather than producing every session yourself

Lead new product launch readiness across GTM, partnering closely with R&D and Product so every customer-facing team can sell, demo, position, and support new capabilities from day one

Equip front-line reps and their managers alike, giving managers the data views, scorecards, and coaching frameworks to reinforce enablement after the session ends

Work closely with our GTM Enablement Manager to deliver programs at quality and pace, and set the standard for the team's work

Establish enablement measurement and reporting, connecting training inputs to business outcomes and communicating impact to GTM leadership

Extend enablement into Iru's growing MSP and partner motion, equipping partners and the teams who support them to ramp and sell effectively

What You'll Bring:

4 to 7+ years of experience in sales enablement, revenue enablement, or a related function at a high-growth B2B SaaS company

A builder mentality. You've created programs, content, and systems from scratch, not just managed existing ones

Willingness to roll up your sleeves. You're comfortable operating as a hands-on individual contributor and producing high-quality output at high velocity

Hands-on experience with AI-powered enablement and coaching tools (Gong, conversation intelligence platforms, LLM-based coaching, or similar)

Strong systems thinking. You see enablement as a closed loop (detect, diagnose, build, deliver, measure) and can architect workflows that run with minimal manual intervention

Experience enabling more than one GTM persona (AEs, SDRs, CSMs, SEs) across different segments and selling motions

Strong project management. You can run multiple initiatives at once, keep cross-functional partners aligned, and deliver on time

Excellent stakeholder management. You can drive alignment across GTM, R&D, Product, and Marketing without needing positional authority

Experience guiding or mentoring others, whether or not you've carried direct reports

Strong written and verbal communication. You can build a compelling training module, facilitate a live session, and present to leadership with equal confidence

Comfort with ambiguity and speed. You thrive in environments where the playbook doesn't exist yet and iteration beats perfection

Familiarity with modern GTM tech stacks (CRM, sales engagement, conversation intelligence, content management) and how they connect to enablement delivery

Experience with Winning by Design and/or SPICED methodology is a plus

Exposure to partner, MSP, or channel enablement is a plus

Benefits & Perks

Competitive salary

Hybrid work environment (3 days in office per week)

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Iru Wellness Week the first week in July

Equity for full-time employees

In-office lunch stipend provided

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

GTM Enablement Lead

Job Description - GTM Enablement Lead

The Opportunity:

What You'll Do:

What You'll Bring:

About the Company

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