Head of Brand

Location: Onsite - Santa Ana, CA
Type: Full-Time
Salary: $130,000 – $160,000 depending on experience

About Us

eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.

This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.

The Role

We're looking for the first true brand leader at Shameless Snacks — a better-for-you candy brand with a name, a story, and real cultural potential that hasn't been fully activated yet. There's no brand playbook to inherit. You write it.

Shameless Snacks makes better-for-you gummies — low calorie, low sugar, and honestly, they taste like candy should. We're in Target, on Amazon, and growing fast. We have a product people love and a performance marketing engine that works. What we don't have yet is a brand that lives in culture — and that's what this role is for.

You'll partner directly with the General Manager and sit alongside the Head of Performance Marketing as peers. Performance scales what you build. You build what's worth scaling.

This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and Cultural Activations. You're responsible for every consumer touchpoint that isn't a paid ad — and you'll have a strong voice in shaping the ones that are.

What You'll Do

• Define and document Shameless Snacks' voice, visual identity, and strategic positioning — building the brand bible from scratch
• Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
• Lead influencer and creator partnerships — identifying the right voices, managing relationships, and ensuring content feels on-brand
• Drive PR and earned media — securing meaningful placements in health, wellness, and culture publications that build the brand story beyond product features
• Plan and execute cultural activations and real-world moments that put the brand in front of the right audiences
• Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
• Manage agencies, creators, and production partners — knowing when to push and when to let them run
• Partner with the performance marketing team so brand and paid creative feel like the same company

• 6–10 years in brand marketing, creative strategy, or brand management — ideally in food/bev, better-for-you CPG, or DTC with real cultural cachet
• You've managed or significantly contributed to a brand's voice and visual identity — not just executed other people's directions
• You understand culture as a participant, not a spectator — you know what's happening before it trends
• Experience managing agencies, creators, and production partners
• Comfortable in a lean, fast-moving environment where you don't need a large team to do great work
• Strong opinions about brand — you'll push back on what's wrong and advocate hard for what's right
• Excited to build from scratch rather than inherit a finished playbook

This Is Not You If...

• You built your career inside Big CPG and think in quarterly brand plans and legal-review timelines
• Your instinct when asked about TikTok is to hire an agency and monitor the reports
• You've never personally drafted a caption, written a creative brief, or argued for a logo treatment
• You're looking for a role where brand and performance operate in completely separate lanes

Compensation

• Base salary: $130,000 – $160,000 depending on experience
• Equity: Profit interest units with meaningful upside participation as we grow
• Annual performance bonus tied to brand and business milestones

• On-site role with travel budget for activations, market visits, and events
• Health, dental, and vision