Head Of Category Strategy, Development And Enablement

Head of Category Strategy, Development and Enablement

Purpose and Scope/General Summary: We are looking for a Head of Category Strategy, Development and Enablement for JBS/Pilgrim’s/Wild Fork Foods that reports on site to the corporate office in Greeley, Colorado.

The Head of Category Development and Enablement is a senior enterprise leader within the Center of Excellence (COE), operating as a shared services function for Pilgrim’s and JBS USA across Beef, Pork, Chicken, and Value-Added / Prepared Foods business.

This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution. The COE provides standardized, insight-led capabilities that support business units, brands, and channels.

The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise.

Purpose & Scope

The Head of Category Development and Enablement is a senior enterprise leader within the Center of Excellence (COE), operating as a shared services function for Pilgrim’s and JBS USA across Beef, Pork, Chicken, and Value-Added / Prepared Foods business.

This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution. The COE provides standardized, insight-led capabilities that support business units, brands, and channels.

The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise.

Successful Candidate

• Embodies and demonstrates company values in day-to-day leadership.
• Leads effectively through influence in a matrixed, shared-services environment.
• Balances strategic clarity with practical, execution-oriented thinking, with sense of urgency and superior discipline.
• Builds repeatable processes and routines that improve decision quality and speed.
• Communicates insight and strategy clearly to executives, partners, and frontline teams.
• Maintains a strong external and market-oriented perspective, while being very in tune with business dynamics.
• Demonstrates strong analytical judgment and business acumen.

Role & Responsibilities

LONG-TERM / STRATEGIC CATEGORY DEVELOPMENT

Owns enterprise category development and enablement processes, frameworks, and discipline, enabling aligned decision-making across business units while preserving functional and P&L ownership.

Category, Business & Channel Strategy

• Lead the category strategy development process across Beef, Pork, Chicken, and Value-Added / Prepared Foods.
• Define category roles, growth horizons, and where-to-play / how-to-win logic by channel.
• Enable alignment across Sales, Marketing, RGM, and Operations through shared strategic frameworks.

Consumer, Customer & Insight Development

• Establish a single enterprise view of consumer, customer, and operator insights.
• Translate insights into prioritized opportunity spaces with clear strategic and economic logic.
• Ensure consistent application of insights across strategy and GTM planning.

Innovation & Portfolio Strategy Enablement

• Connect category opportunity spaces to innovation platforms and R&D pipelines.
• Provide structured opportunity definitions to support stage-gate and portfolio decisions.
• Ensure portfolio choices align with category and channel strategy.

Commercial Operating Model & Capability

• Own the category development and enablement operating model, tools, and routines.
• Build category fluency and commercial discipline across Pilgrim’s and JBS USA.
• Standardize how insight, strategy, and execution integrate across the enterprise.

SHORT-TERM / ENABLEMENT & COMMERCIAL ACTIVATION

• Build and execute our GTM plan, with clear market pipeline ownership wiht effective business development routine.
• Develop category selling stories, customer narratives, and playbooks.
• Equip Sales with tools, training, and routines to simplify execution.
• Ensure strategies translate into executable market actions.

SHORT-TERM – PERFORMANCE SUPPORT & INTERVENTION

• Diagnose category, channel, or customer performance gaps using fact-based analysis.
• Convene cross-functional partners to align on corrective actions.
• Support mix, assortment, pricing, and GTM interventions.
• Ensure interventions align with long-term category strategy.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years in category development, insights, enablement, or commercial strategy roles.
• Proven success operating in shared services or COE models.
• Strong analytical, strategic, and executive communication skills.
• Multi-protein food or CPG experience strongly preferred.
• Current internal JBS/Pilgrim's experience strongly preferred.
• Can perform the functions of the job with or without a reasonable accommodation
• As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.

The applicant who fills this position will be eligible for the following compensation and benefits:

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• Paid Time Off: sick leave, vacation, and 6 company observed holidays;
• 401(k): company match begins after the first year of service and follows the company vesting schedule;
• Base salary range of $174,000-$211,000;
• Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.

The posted salary range represents the Company’s good faith estimate of the compensation that the Company reasonably expects to pay for this role at the time of posting. Actual compensation will be determined based on factors including, but not limited to, relevant experience, skills, qualifications, tenure, internal equity, market data, and may vary accordingly.

This position does not have an application deadline. We will continue to recruit until the position has been filled.

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us: JBS USA and Pilgrim’s are leading global food companies serving customers in more than 100 countries worldwide. Together, we employ over 130,000 team members and offer a diverse portfolio of fresh, value‑added, and branded protein products. Headquartered in Greeley, Colorado, our shared corporate office is home to approximately 1,200 team members who enjoy more than 300 days of sunshine each year.

Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

EOE, including disability/vets

Unsolicited Assistance: JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system, in any form without a valid written request and search agreement previously approved by HR, will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.