Head of Go-to-Market

The Head of Go-To-Market (GTM) is responsible for architecting and leading Foundry’s client strategy, sales enablement, and GTM intelligence functions. This executive serves as the connective tissue between Sales, Customer Success, Product, and Marketing, ensuring that customer feedback is translated into actionable strategy, and that revenue teams are equipped with the content, tools, training, and frameworks required to win complex and enterprise-level opportunities.

This role leads the Client Strategy team in supporting custom and high-value proposals, defines and curates the company’s GTM content architecture, formalizes feedback loops across departments, and designs scalable onboarding and sales excellence programs. The Head of GTM ensures alignment across revenue functions and drives measurable impact on win rates, ramp time, and overall revenue effectiveness.

ESSENTIAL FUNCTIONS

• Lead enterprise client strategy and complex deal support to increase win rates and differentiation.


• Design and operationalize GTM feedback loops between customers, Sales, CS, Marketing, and Product.


• Define the architecture and governance of the GTM content library.


• Develop and deploy structured onboarding and continuous training programs for Sales and Customer Success.


• Establish standards for integrated proposal creation and presentation excellence.


• Identify market trends and research insights to inform sales positioning and storytelling.


• Drive AI enablement initiatives for sales efficiency and effectiveness.


• Measure and report on GTM effectiveness metrics including ramp time, win rates, and content utilization.


• This is an in person role so a willingness and ability to be present in a Boston Metro or San Francisco based hub is a requirement.

KEY RESPONSIBILITIES:

• Lead and develop a team of Client Strategists supporting complex and custom revenue opportunities.


• Elevate proposal quality and ensure consistent, differentiated positioning in enterprise deals.


• Orchestrate structured Voice-of-Customer (VOC) processes and ensure insights inform GTM improvements.


• Define what stories, proof points, case studies, and materials are required to support the revenue cycle.


• Partner with Marketing on content development while owning GTM content strategy and curation.


• Create clear taxonomy, governance, and accessibility standards for the GTM content library.


• Design and implement onboarding programs for Sales and Customer Success.


• Develop structured learning tracks across:
  
  
  
  • Digital Marketing Trends
  
  
  • Research and Purchase Behavior Trends
  
  
  • Integrated Proposal Creation & Presentation
  
  
  • AI Enablement Tools and Selling Techniques
  
  
  • Core Sales Excellence (prospecting, discovery, event engagement, relationship building, territory planning, account mapping, pipeline management)
  
  
  
  


• Establish measurable benchmarks for “what good looks like” across revenue roles.


• Drive quarterly GTM reviews and improvement cycles.


• Collaborate with executive leadership on strategic GTM initiatives.

POSITION QUALIFICATIONS:  

• Strategic Thinking: Ability to design and implement scalable GTM systems aligned with revenue objectives.


• Leadership: Ability to inspire, develop, and hold teams accountable to high standards.


• Cross-Functional Influence: Ability to align diverse stakeholders across Sales, Marketing, Product, and CS.


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• Executive Communication: Ability to communicate complex concepts clearly and concisely at senior levels.


• Accountability: Ownership of measurable revenue impact and performance outcomes.


• Analytical Rigor: Ability to interpret data and market signals to inform GTM strategy.


• Change Management: Ability to drive adoption of new processes, tools, and behaviors.


• Coaching & Development: Ability to develop talent and institutionalize best practices.

SKILLS & ABILITIES:

EDUCATION:

• Bachelor’s Degree in Business, Marketing, Communications, or related field required. MBA or advanced degree preferred, or equivalent executive-level experience