Hotel Marketing & Experiential Manager

Key Responsibilities: 

Public Relations, Social Media & Influencers 

• Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans. 

• Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points. 

• Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting. 

• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy. 

Programming, Partnerships & Brand Initiatives 
 

• Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue. 

• Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community. 

• Work with property leaders to facilitate activation of brand initiatives at the resort level. 

Creative, Photo/Video & Collateral 

• Provide on-site support for photo/video shoots as , coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards. 

• Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards. 

Commercial Engagement & Project Management 

• Support the DOSM and department leaders in maintaining the annual property marketing calendar, including coordination of seasonal promotions, F&B activations, and recreation programming at the resort level. 

• Participate in internal and external meetings and calls with hotel leadership, sales, revenue, corporate marketing, and external PR partners to help ensure alignment and follow-through on property initiatives. 

• Support the hotel’s presence at local community and industry events, representing the property and brand in a professional and collaborative manner. 

• Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts. 

Qualifications: 

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management. 

• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment. 

• Strong understanding of media relations principles and brand standards, with the ability to support consistent brand representation across channels. 

• Strong written and verbal communication skills, with comfort presenting ideas and collaborating across teams. 

• Creative thinker with an interest in storytelling and elevating on-property experiences through engaging content and activations. 

• Highly organized, with the ability to prioritize and manage multiple initiatives in a fast-paced environment. 

• Team-oriented mindset, with the ability to build productive relationships with internal departments, F&B and hotel partners, and external vendors or community stakeholders. 

• Proficiency in relevant marketing platforms and tools, including WordPress, Adobe Express, and Meta Business Suite.