Inside Sales Representative

Who We Are 

At Loftin, we provide certainty in an uncertain world by delivering reliable generator power solutions our customers can count on. Family owned and operated for nearly 50 years, we’ve built a legacy on relationships, problem-solving, and doing things the Loftin way — with consistency, integrity, and a people-first mindset. We’re not just providing an elite experience in power – we’re empowering people. Our team is family-focused, growth-minded, and driven to provide solutions that last by developing people who never stop learning. When you join Loftin, you become part of something bigger — a community dedicated to powering progress and shaping a more dependable future.

Who You Are 

You are a reliable, customer-focused (a.k.a. good with people) problem solver. You effectively communicate through cooperation and teamwork. You are always looking to improve whether that’s learning something new or seeking ways to promote better quality. You are driven to do what it takes to get the job done.

Mission:

Own Loftin’s Tier 3 transactional generator accounts in the Phoenix market — quoting fast, following up relentlessly, and closing repeat-buy business. This role ensures the 300+ smaller accounts currently under-served by overloaded field reps receive dedicated, high-velocity coverage, converting T3 demand into revenue while freeing field reps to focus on the strategic accounts that drive the majority of Loftin’s top line.

Obsessions:

• Speed — same-day or next-morning quote turnaround on every T3 inbound request; faster than any competitor.


• Relentless follow-up — every open quote gets a personal call or email within 5 business days, every time.


• Salesforce discipline — 100% of contacts, quotes, and status updates logged the same day, no exceptions.


• Win rate — consistently achieving 25–35% close rate on T3 transactional accounts through coverage, not just price.


•  Account development — identifying T3 accounts growing in volume and complexity and promoting them to T2 at the right moment.

Expectations: To perform this job successfully, an individual must be able to perform each of the following expectations satisfactorily.

Daily

• Monitor bid platforms (Dodge Data, BidClerk, ConstructConnect, and local city/county portals) for new generator opportunities in the Phoenix market; log each in Salesforce and issue a same-day quote.


• Own all inbound T3 quote traffic — respond same-day or by next morning; never let a T3 inbound wait more than one business day.


• Log every customer contact, quote, and status update in Salesforce before end of business; incomplete logs are not acceptable.


• Execute follow-up calls or emails on open quotes older than 5 business days.

Weekly

• Issue 15–25 quotes across the active T3 account portfolio.


• Ensure 100% of open quotes have been contacted within the 5-business-day standard.


• Track pipeline, win rate, and quote volume; be ready to discuss each in the weekly Salesforce review with the Industrial Sales Manager.


• Identify accounts in the portfolio showing promotion signals — rising transaction volume, larger deal size, or requests for site visits or engineering consultation.

  Monthly

•  Review the T3 account book for T2 promotion candidates; flag qualifying accounts in Salesforce with supporting notes on why they qualify.


•  Assess open pipeline vs. monthly revenue target; re-prioritize follow-up sequencing accordingly.


• Communicate any emerging pricing, product, or competitive patterns observed across T3 quote activity to the Industrial Sales Manager.

Quarterly

• Participate in broader Industrial Sales Division team meetings and quarterly performance reviews.


• Complete required Rehlko / KOHLER product training and certification modules as assigned via the Rehlko Learning Academy.


• Review promotion pipeline — confirm active T3→T2 handoffs are on track and account transitions are complete with no relationship gaps.

 Ad Hoc

• Support warm handoff of T2-promoted accounts to the assigned field rep — introduction call or email, full transfer of quote history and account notes.


• Other duties and projects as assigned.

Success Metrics:

Most Critical Outcome: $1.5M–$3M in annual revenue from T3 accounts with a 25–35% win rate and 100% of open quotes followed up within 5 business days.

Additional Measurements:

• Quotes issued per week: 15–25


• Follow-up rate: 100% of open quotes contacted within 5 business days


• Win rate: 25–35% (T3 transactional baseline)


• Salesforce activity logging: 100% of customer contacts logged same day


• T3→T2 account promotions flagged on a rolling basis with complete Salesforce documentation

Qualifications/Experience/Education:

• 2+ years of B2B sales experience in industrial distribution, construction, or equipment; demonstrated track record carrying and hitting a quota.


• Strong phone presence and written communication — comfortable quoting and closing by phone, email, and video.


• Salesforce proficiency, or strong CRM aptitude and the discipline to use it rigorously and consistently.


• Self-directed and organized; able to manage high quote volume and a disciplined daily follow-up cadence without close supervision.


• Generator, power systems, or electrical equipment knowledge preferred (Rehlko / KOHLER product experience a strong plus).


• Experience with bid monitoring platforms such as Dodge Data, BidClerk, or ConstructConnect preferred.


• High School diploma or GED; Associate’s or Bachelor’s degree preferred, or equivalent relevant work experience.


• Ability to deliver high quality work product.


• Must be highly organized and have strong verbal and written communication skills. 


• Must be highly accountable self-starter.


• Strong problem-solving and analytical skills.


• Highly competent in the use of Microsoft Office 365 and other Microsoft products/systems. Strong technical aptitude, including ability to learn new systems quickly.


•  Must be able to successfully pass a background investigation, which includes a motor vehicle check, and drug screen.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must frequently lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.


• Specific vision abilities required by this job include color vision, close vision, distance vision, depth perception, peripheral vision, and ability to adjust focus.


• Must be able to regularly talk or hear.


• The employee is frequently required to sit, use hands to finger, handle, or feel; reach with hands and arms.


• The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl.

Comp & Benefits: 

We offer a comprehensive compensation package. This includes benefit offerings you’d expect to see at a large company, all designed to help you take good care of yourself and your family. The benefits include: 

•  Choice of two subsidized Medical plans – PPO, and HDHP/HSA options


• Health Care and Dependent Care Flexible Spending Accounts


• Subsidized Dental and Vision plan


• Traditional 401(k) and Roth 401(k) plans, with an immediately vested dollar for dollar (up to 4%) employer match


• Disability – short-term & long-term, 100% employer paid


• Basic Life/AD&D, 100% employer paid


• Voluntary Life/AD&D available for employee, spouse and children


• Voluntary Critical Illness and Accident coverage


• Voluntary identify theft protection coverage


• Vacation and Paid Sick Time


• Paid Holidays


• Tuition Reimbursement

 At Loftin Equipment Co., we don’t just accept difference — we embrace it, welcome it, and recognize the value it brings to our customers and employees.

Loftin Equipment Co. is proud to be an equal opportunity workplace. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won’t discriminate based on, Veteran status, race, religious beliefs, national origin, age, gender, pregnancy, physical or mental disability, sexual orientation, or any other category protected by law.

Further, Loftin Equipment Co. is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and state disability laws.

Preferred method of response is via our Careers page (https://www.loftinequip.com/careers/) 

Power As A Certainty Since 1976