Integrated Marketing Manager

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.

The Integrated Marketing Manager turns big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance — ensuring the Trex story shows up consistently across every touchpoint, from digital to retail to trade. You’ll lead integrated campaigns that strengthen brand equity, inspire homeowners and pros, and drive growth across the full Trex ecosystem of decking, railing, lighting, and outdoor living solutions.

RESPONSIBILITIES

• Put safety first – Always!


• Lead and foster our “people first” culture.


• Develop and execute annual and campaign-based integrated marketing plans that bring the Trex brand and product portfolio to life across paid, owned, and earned channels.


• Partner with creative, media, digital, PR, trade, and sales teams to ensure a unified brand presence and seamless consumer journey.


• Lead cross-functional collaboration between brand, product, and channel marketing to align storytelling, launch timing, and go-to-market strategy.


• Manage agency relationships and internal partners to deliver best-in-class campaigns – on time, on brand, and on budget.


• Translate consumer insights and category trends into actionable creative briefs and measurable campaign plans.


• Oversee campaign performance analysis, driving optimization across digital, retail, and partner channels.


• Champion brand consistency, ensuring Trex’s tone, visuals, and promise of “outdoor living perfected” are reflected in every touchpoint.


• Support the evolution of marketing technology, content strategy, and CRM to deepen consumer engagement and loyalty.


• Monitor the competitive landscape and identify opportunities to differentiate Trex through innovation and experience.


• Present campaign results and insights to senior leadership and cross-functional partners.


• Other duties as assigned.

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for leaders with a Bachelor’s degree in Marketing, Business, Communications, or related field and 5 - 8+ years of experience in brand or integrated marketing within consumer goods or related industries.

• Required Skills & Qualifications:
  
  
  
  • Proven track record of leading multi-channel campaigns from strategy through execution
  
  
  • Strong project management and organizational skills
  
  
  • Comfortable managing multiple priorities and deadlines in a fast-paced environment.
  
  
  • Passion for brand building and a hands-on, collaborative approach to execution.
  
  
  • Analytical mindset with experience interpreting data to guide creative and strategic decisions.
  
  
  
  


• Preferred Skills & Qualifications
  
  
  
  • MBA or advanced degree
  
  
  • Deep understanding of digital media, shopper marketing, CRM, and brand storytelling.
  
  
  • Collaborator who can influence across teams and functions.
  
  
  • Deals with Ambiguity - flexible mindset and isn’t upset when things are up in the air
  
  
  • Makes good decisions based upon mixture of analysis, experience, and gut
  
  
  
  

At Trex, we believe in persevering even when there’s no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate – always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $85,000 – $110,000 annually

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS 

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We’ll give you paid holidays and paid vacation.


• Health, Dental, and Vision Insurance: Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.


• 401(k) With Company Match: Save for your retirement and we’ll match it dollar for dollar.


• Tuition Reimbursement: We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.


• Training and Education: We offer dozens of options to boost your performance – both online and on-site nearby.


• Stock Purchase Program: Invest in Trex at a discounted price.


• Employee Discount Program: When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.

WHO WE ARE

Over 30 years ago, our founders created the world’s first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:

• Do the Right Thing


• Act with Boldness and Authenticity


• Drive Sustainability


• Innovate and Adapt

At Trex, you’ll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.