Internal Communications Manager

• Establish an internal communications strategy in conjunction with senior managers
• Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
• Plan, edit and write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin. You may also be required to work on the layout of content
• Keep clients abreast of progress and answer their questions
• Storyboard or translate ideas to the creative team of art directors and designers
• Use social media to communicate with staff internally
• Manage an internal communications officer or whole team
• Deliver presentations at organisational events, such as your company’s AGM
• Draft messages or scripts from senior executives for presentation to employees in written or spoken form
• Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
• Ensure internal communication messages are consistent with external communication messages
• Respond to feedback from staff and adjust communications content accordingly
• Handle the internal communication response to crisis situations which affect organisational perception and reputation
• Advise senior executives of developments throughout the organisation, either face to face or through regular written communication

Writing skills: You need excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees

Speaking skills: You also need strong speaking skills as you are likely to be called on to give presentations to staff. Internal communications managers need sensitivity to an organisation’s goals and values and the ability to relay them to employees

Interpersonal skills: You need good interpersonal and relationship-building skills in order to work with communications and HR departments. You also need to possess the confidence to deal with senior executives and explain communication techniques to them.

Creative skills: You need the creative ability to devise communication strategies Digital skills: Familiarity with information technology, especially digital and video means of communication, is essential. Understanding the sector you wish to work in (private, public or voluntary) can be crucial.