Key Account Manager - In-store Bakery - Western United States

Key Account Manager – In-Store Bakery – Western United States

Company:

Cyril’s Foods

Reports To:

COO

Employment Status:

Full-Time | Salary, Exempt

Job Summary

At Cyril's Foods, we are greatly expanding our items to include many innovative products for the In-Store Bakery space. Due to these expanded offerings, we are seeking a Key Account Manager focused on the Western United States.

The Key Account Manager is responsible for developing, managing, and growing strategic relationships with in-store bakery accounts. This role focuses on driving distribution, increasing product placement, executing promotions, and expanding market presence within regional and national operators, specifically selling to In-Store Bakery.

Education & Experience Requirements

• College diploma or equivalent combination of education and relevant experience


• Minimum of 5 years experience in selling to Category Managers of In-Store Bakeries.


• Experience working with distributors and brokers


• Established relationships with in-store bakery category managers

Key Responsibilities

• Develop and maintain strong relationships with retail and convenience store accounts, distributors, and brokers


• Prospect, secure, and grow new retail accounts within the western United States


• Drive product placement, distribution expansion, and shelf presence


• Collaborate with distributors to execute pricing, promotions, and programs


• Develop and manage broker relationships to support regional sales efforts


• Plan and execute sales strategies to achieve revenue and volume targets


• Negotiate pricing, promotions, and trade spend with retail partners


• Conduct store visits, audits, and market checks to ensure execution standards


• Provide product training and presentations to retail partners and distributors


• Monitor market trends, competitor activity, and customer feedback


• Identify new business opportunities and expand relationships with existing accounts


• Maintain accurate records of sales activities, forecasts, and account plans


• Partner with marketing and product development teams to share market insights


• Attend industry trade shows, retail meetings, and company events


• Perform other duties as assigned

Competencies & Skills

• Strong communication, negotiation, and relationship-building skills


• Proven ability to manage large, multi-location operators with In-Store Bakeries


• Strategic thinker with strong analytical and problem-solving abilities


• Excellent time management and organizational skills


• Ability to work independently while collaborating cross-functionally


• Detail-oriented with the ability to manage multiple priorities


• Knowledge of retail operations, merchandising, and promotional planning


• Strong understanding of the in-store bakery marketplace


• Proficiency with Gmail and Google Workspace (Docs, Sheets, Drive, etc.)

Travel Requirements

• Must be able to travel to customer locations, distributor meetings, and trade shows throughout the United States, but travel will be focused in the western U.S.


• Regular travel within the assigned territory will be required


• Overnight travel may be required based on customer and business needs

Work Environment

• Travel to retail locations, distributor offices, customer meetings, and industry events as needed

Benefits

• Health insurance


• Paid time off