Lead, AEO

As a Lead, AEO reporting to the Director, Content Strategy and Editorial Optimization, you will lead holistic search strategies, elevating traditional content effectiveness with Answer Engine Optimization (AEO) to maximize visibility in Google AI Overviews, LLMs (ChatGPT, Perplexity, Claude), and voice search. The Lead, AEO will be the expert and thought leader for best practices and education in AEO across Nasdaq, leading day-to-day AEO operations including monitoring, reporting of technical compliance, keyword/content strategies, and feedback to divisional content owners.

Key Responsibilities:

• Strategy & Implementation: Develop and execute comprehensive AEO strategies, optimizing for AI-driven search environments and zero-click search experiences.

• AEO Centric Storytelling: A deep understanding of how AI engines and large language models consume, synthesize, and cite content, enabling brand visibility and authority.

• Technical & Content AEO: Conduct advanced technical audits, implement schema/structured data, and optimize content for Featured Snippets, conversational queries, and Entity authority.

• AEO & AI Focus: Optimize Nasdaq.com content for Large Language Models (LLMs) and Generative Search (e.g., Google AI Overviews, Perplexity, Claude); Identify and execute test projects to better leverage AEO to improve Nasdaq's visibility and capture of value among audiences.

• Analytics & Reporting: Utilize Google Search Console, GA4, and LLM tools to monitor performance and create dashboards to measure ROI; Setting KPIs for zero-click impressions, AI citation rates, and organic conversions, and building reporting dashboards to track progress

• Collaboration & Leadership: Partner with content, UX, and development teams to implement, monitor, and iterate on search strategies.

• Best Practices and Governance: Coach stakeholders on how to best position our products and messaging to maximize our AEO visibility and engagement with target audiences.

Required Qualifications:

• Experience: 8 - 10+ years of digital marketing or technical experience, with demonstrated knowledge in AI-driven search trends and content optimization.

• Strong technical familiarity with websites and how content is produced, published and distributed.

• Strong communicator, persuasive in their ability to communicate complex, evolving technical AI/search concepts to non-technical stakeholders

• AI/LLM Knowledge: Deep understanding of how LLMs and generative search engines process information.

• Analytical Skills: Proficiency in Google Analytics 4 and Google Search Console

• Agentic Tooling Experience: Expert experience with agentic platforms like ChatGPT, Perplexity, Google AI Overviews, and technical tools like SEMrush, Lumar, or Ahrefs

This position will be located in New York City or Atlanta, GA, and offers the opportunity for a hybrid work environment at least 3 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.

We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.

We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page