Lead Social Media Specialist

What will you do?
 
This is a mid-level Social Media role within the Content Team of our Marketing Department. You will drive our social media and community-building strategy for our brands through strategic thinking while balancing creative content with data-driven decisions to build awareness, engagement, and drive business objectives.

How you'll make an impact:
 
We are seeking a creative, enthusiastic person who is ready to hit the ground running while learning new skills. A strong propensity for relationship building, attention to detail, social media best practices, and creative and technical writing are necessary. Your work will result in meaningful partnerships and audience engagement opportunities for our brands and communities. You will work independently and as part of a team, spearheading and supporting social media initiatives from both a content and partnership standpoint. 

Position Responsibilities 

• Develop and implement comprehensive social media strategies aligned with business goals and brand objectives.


• Create and maintain social media content calendars across multiple clients and platforms. (Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Reddit)


• Stay current with social media trends, algorithm changes, and emerging platforms and pivot as needed.


• Oversee the creation of engaging content, including graphics, videos, and copy.


• Collaborate with digital marketing on paid social media strategies.


• Track, analyze, and report on social media metrics and present findings with actionable recommendations.


• Use data insights to optimize content strategy, copy, visuals, and posting schedules.


• Coordinate with the customer experience team on social responses.


• Identify, solicit, and manage influencer and other third-party partnerships.


• Maintain the company’s internal employee engagement program.


• Cover company events, both internal and external, as required for social content creation.


• Assist with other related marketing tasks as needed.

Position Requirements: 

• Bachelor's degree in Social Media, Communications, Marketing, or a related field.
  


• 3-5 years of experience in a social media role involving multi-platform engagement and management


• Proven experience creating and distributing high-impact content that engages and grows social communities.


• Impeccable demonstrated written and verbal communication skills.
  


• Excellent attention to detail with spelling and grammar. 
  


• Ability to multi-task, prioritize, and handle multiple areas of responsibilities efficiently.
  


• Must work both independently and collaboratively and be able to complete tasks without direct supervision.
  


• Strong problem-solving skills with an interest in social media and community building.


• Adaptable, proactive, and has an ownership thinking and lifelong learner mentality.
  

Bonus Skills: 

• Experience with Meltwater (or other media monitoring/social listening platforms).
  


• Experience with Canva (or other design tools).
  


• Experience with ClickUp (or other project management software).
  


• Marketing experience for SaaS applications, IT providers, or other technology companies.
  


• B2B and B2C brand experience.

If you are interested in the above position, meet the requirements, and are ready to love where you work, it might be time for you to become a part of our team! Along with your application, please submit a portfolio showcasing your social media work, including campaign strategies and content samples.

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.

*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.

*TalkingParents is an Equal Opportunity Employer

*No outsourcing or recruiting firms, please.