Manager, Account-Based Marketing (ABM) & Marketing Operations

What You’ll Do 

 ABM Execution & Campaign Management 

• Support execution of ABM programs using Demandbase  

• Help manage target account lists, segmentation, and campaign deployment  

• Partner with Marketing and Sales to activate campaigns across key accounts  

• Track and report on account engagement and campaign performance  

 Marketing Operations & Systems Support 

• Support day-to-day management of marketing systems, including:  

• Salesforce  

• Demandbase  

• Marketing automation platforms  

• Help maintain data quality, campaign tracking, and reporting accuracy  

• Assist in improving lead routing, scoring, and lifecycle processes  

 Lead Management & Funnel Optimization 

• Support lead generation and nurturing efforts across channels  

• Ensure leads are properly captured, routed, and followed up on  

• Partner with Sales to improve lead handoff and conversion  

 Affiliate & Channel Coordination 

• Support integration of affiliate/partner-driven leads into marketing workflows  

• Help ensure consistency in tracking and performance measurement  

 Team Support 

• Manage and support a Colombia-based team member  

• Help build repeatable processes and improve operational efficiency  

What You Bring 

• 4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations  

• Hands-on experience with Demandbase or similar ABM tools  

• Working knowledge of Salesforce and marketing automation platforms  

• Strong attention to detail and comfort working with data and systems  

• Ability to execute campaigns and manage multiple priorities  

• Collaborative mindset and ability to work cross-functionally with Sales and Marketing  

• ***Potential for strategic thinking capabilities 

What Success Looks Like 

• ABM campaigns executed effectively and on time  

• Improved lead flow, routing, and data accuracy  

• Increased engagement within target accounts  

• Strong coordination between Marketing and Sales  

• Reliable reporting and visibility into performance