Manager, Brand Strategy

About SuperOrdinary

SuperOrdinary is a growth partner and marketplace expert helping consumer brands scale through social commerce—powered by short-form video and livestream shopping.

The Manager of Brand Strategy owns the strategic direction, performance management, and commercial health of assigned brand accounts across Amazon and emerging marketplace channels. This role is responsible for translating brand goals into actionable marketplace strategy, tracking sales performance against forecast, and ensuring each brand is operating against clear revenue, margin, inventory, and client partnership objectives. Serving as the strategic lead for assigned brand partners, the Manager of Brand Strategy connects performance data with business recommendations across sales, advertising, inventory, pricing, promotions, content, and assortment planning. Success in this role requires strong analytical judgment, executive-level communication, commercial ownership, and cross-functional leadership.

Key Responsibilities

• Own marketplace growth strategy for an assigned brand portfolio, identifying opportunities to improve revenue, profitability, assortment, content, advertising efficiency, and customer performance across Amazon US, UK, Walmart, and Target.
• Monitor SKU-level performance to identify growth drivers, declining products, and assortment opportunities; drive year-over-year growth across continuing SKUs.
• Own Amazon sales-to-forecast progress across the brand portfolio; track total portfolio performance against approved forecast goals and develop action plans to close performance shortfalls.
• Partner with advertising, inventory, catalog, operations, and brand stakeholders to align execution against revenue goals; provide recurring updates on forecast progress, risks, opportunities, and variance drivers.
• Serve as the strategic day-to-day lead for Brand Strategists and the primary point of contact for assigned brand partners, leading recurring client check-ins, performance reviews, and business planning discussions.
• Build trust with brand stakeholders through proactive communication, responsiveness, and strong command of the business; translate complex Amazon performance data into clear, client-ready insights and recommendations.
• Own recurring brand performance reporting, call agendas, and QBR inputs; synthesize sales, advertising, customer, inventory, and margin data into clear business narratives using tools such as Excel, Helium 10, SmartScout, and AI-enabled workflows.
• Monitor brand-level margin performance and identify risks to profitability; ensure each brand maintains minimum margin thresholds and recommend corrective actions when needed.
• Monitor inventory position across assigned brands; track aged inventory exposure (180+ days) and partner with inventory, operations, and brand teams to reduce risk through promotional, pricing, or replenishment actions.
• Coordinate with advertising, creative, catalog, operations, finance, and inventory teams to execute brand priorities and ensure internal stakeholders are aligned on account goals and client expectations.
• Build repeatable processes that improve efficiency across reporting, planning, and brand management; proactively escalate blockers that may impact revenue, forecast attainment, margin, inventory health, or client satisfaction.

Qualifications & Requirements

• 4+ years of experience in e-commerce strategy, brand management, marketplace operations, or a related field.
• Demonstrated experience managing Amazon brand accounts with ownership of performance, strategy, and client relationships.
• Strong analytical skills with the ability to interpret sales, margin, inventory, and advertising data and translate findings into clear business recommendations.
• Proven experience managing client or brand partner relationships at a strategic level, including leading regular business reviews and executive communications.
• Familiarity with Amazon reporting tools and third-party platforms such as Helium 10, SmartScout, or similar.
• Experience with sales forecasting, budget management, and performance tracking against revenue goals.
• Strong cross-functional collaboration skills; ability to coordinate across advertising, catalog, inventory, finance, and operations teams.
• Excellent written and verbal communication skills; comfortable presenting to clients and senior leadership.
• Proficiency in Microsoft Excel or Google Sheets for reporting, modeling, and data analysis.

Preferred Skills

• Experience managing brand strategy across multiple marketplace channels including Walmart and Target.
• Familiarity with margin management, profitability analysis, and pricing strategy in an e-commerce context.
• Background in consumer packaged goods (CPG), beauty, wellness, or lifestyle product categories.
• Experience building and presenting QBRs, executive business reviews, or client-facing performance decks.
• Comfort working with AI-enabled tools and workflows to improve reporting quality and operational efficiency.
• Experience developing or improving scalable processes for reporting, forecasting, and brand management.