Responsibilities

• Manage national level association relationships, corporate messaging, and trade show strategy
  • Leverage deep understanding of government personas to build brand recognition within target audience across state and local government
  • Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO
  • Manage association strategy with the Senior Manager of Corporate Marketing
  • Manage trade show logistics and team supporting trade shows
  • Oversee budget related to association engagements and trade shows
  • Serve as spokesperson for Tyler at association events
• Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels
  • Help create the strategy to amplify Tyler’s corporate messages through association placements
  • Maximize content placement opportunities within our association partnerships
  • Understand and leverage industry themes and implement them throughout our Tyler Corporate shows
  • Create presentation abstracts, presentation decks, and blogs related to Tyler’s presence at association events
  • Adhere to and implement editorial style guides consistent with our brand voice, style, and tone
  • Edit, proofread, and improve content with strong adherence to AP Style
• Work collaboratively with team to increase strengthen Tyler’s leadership position and increase awareness across all channels
  • Coordinate with Tyler team members to run omni-channel campaigns
  • Coordinate with outside agency to plan paid digital marketing campaigns
  • Develop understanding of Tyler’s product offerings and build relationships with team members across the company
  • Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience
• Serve as an advocate for our clients
  • Identify opportunities to feature client stories through presentations, webinars, and thought leadership content
  • Interface with clients on behalf of Tyler Technologies
  • Surface client priorities with association staff

Qualifications

• 7+ years of event management or customer success experience
• 7+ years of experience working in or supporting local government
• 7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience
• BA/BS degree in marketing, journalism, political science, or other relevant degree
• Creative mindset that seeks to understand what audiences consume and how to create it
• Attitude that approaches unfamiliar scenarios with the phase “I don’t know, but I can figure it out”
• Ability to analyze marketing campaign performance and make data-driven decisions
• Project management skills and strong attention to detail
• Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
• Excellent communication and writing skills
• Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
• Knowledge of and interest in the public sector and the intersection between technology and policy