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Manager, Digital Merchandise (Hybrid)

icon building Company : Belk
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Manager, Digital Merchandise (Hybrid)

The Manager, Digital Merchandise is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.  

Essential Functions:

  • Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
  • Provides leadership within Digital Merchandising team; mentors and leads digital merchandisers.
  • Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
  • Maintain product onsite reporting and take action accordingly.
  • Provide weekly and as needed reporting on business status, risks, and opportunities.
  • Partners with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
  • Create and manage category page content/linking strategies; Provides direction to Marketing creative team to develop and execute category initiatives and strategies.
  • Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
  • Influences cross-functional business leaders in establishing family of business digital objectives.
  • A/B tests effectiveness of merchandising strategies; refines strategy based on measured results.
  • Serves as the digital subject matter expert for cross-functional partners to include digital planning and marketing teams, vendors, omni buying and planning teams and DMM’s.
  • Recommends enhancements/updates based on category knowledge, competitive analysis, and customer behavior.
  • Partners to define proper taxonomy and attribution.
  • Monitors site experience in partnership with analytics team and adjust based on customer engagement.
  • Assist with customer service questions, warehouse issues and product questions.

Education:

  • Bachelor's degree and/or equivalent years of experience

Work Experience:

  • 1-3 years of digital merchandising leadership experience
  • Experience operating successfully in a fast-paced changing environment

Knowledge, Skills & Abilities:

  • Knowledge of principles in Marketing, Merchandising, or User Experience
  • Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
  • Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
  • Understanding of KPIs, data analysis and reporting
  • Understanding of appropriate technology platforms and retail systems
  • Understanding of web site information architecture, taxonomies and site mapping.
     

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Original job Manager, Digital Merchandise (Hybrid) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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