The Manager of iGaming Performance Analytics is responsible for leading performance analytics for the Caesars Digital Casino business, delivering insights and recommendations that inform strategic decision-making and drive business growth. This role partners closely with Product, CRM, VIP, Marketing, Finance, Operations, and Data teams to monitor business performance, identify growth opportunities, and optimize player value throughout the customer lifecycle. The ideal candidate combines deep online gaming expertise, strong business acumen, and advanced analytical capabilities to drive revenue growth, enhance player retention and engagement, and maximize long-term profitability.
Own the monitoring and analysis of iGaming revenue performance across products, brands, markets, and customer segments.
Evaluate performance against budget, forecast, and historical trends, identifying key drivers of over- and under-performance.
Develop actionable recommendations to improve revenue, engagement, retention, profitability, and customer lifetime value.
Partner with Commercial teams on forecasting, budgeting, and business planning activities.
Monitor and communicate key performance indicators (KPIs) to senior leadership on a daily, weekly, and monthly basis.
Develop a deep understanding of customer behaviors, motivations, segmentation, and player lifecycle performance
Proactively partners with Acquisition Marketing Analytics on customer acquisition, conversion, retention, and overall value
Collaborate closely with Enterprise Data and BI teams to enhance reporting accuracy, scalability, data quality, and governance standards.
Identify and implement automation opportunities that improve reporting efficiency, streamline processes, and accelerate decision-making.
Lead the development, adoption, and continuous enhancement of executive dashboards, performance reporting frameworks, and business scorecards.
Stakeholder Management
Build strong relationships across Gaming, Marketing, CRM, Product, VIP, Operations, Finance, and Technology teams.
Influence business decisions through data-backed insights and recommendations.
Present findings, business cases, and strategic recommendations to senior executives.
Challenge assumptions and drive accountability to achieve business objectives.
Technical Skills:
ADDITIONAL REQUIREMENTS (PREFERRED)
Leadership Competencies
Success Measures
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