Manager, Performance Marketing

Your Tasks

Strategic Planning & Budget Management:

• Develop the annual and quarterly retail media strategy for identified retailers in partnership with the Beiersdorf Account Heads.


• Ensure all media plans are deeply integrated with the commercial calendar, including the Joint Business Plan (JBP), new product launches, in-store promotions, and seasonal events.


• Play a key role to make the JBPs mutually beneficial.


• Manage the multi-million dollar media budget for these accounts, including planning, phasing, and reconciliation to maximize working dollars.


• Lead the "test and learn" agenda, piloting new ad formats, targeting tactics, and measurement methodologies to keep Beiersdorf at the forefront of retail media innovation.


• Build creative pipelines for retail media to actively A/B test hypothesis, insights & business priorities to drive incrementality


• Own end-to-end finance & budget management process across the value chain; internally, with retailers & our agency partners


• Own identified brand(s)’ relationships with marketing, media, finance controlling by consolidating actions, presentations & asks  

Agency & Partner Management: 

• Serve as the primary day-to-day strategic lead for our Performance Marketing deployment agency, translating business objectives into a clear executional brief.


• Lead weekly, monthly, quarterly & other business reviews with the agency to review performance against KPIs, hold them accountable for results, and optimize future campaigns


• Cultivate and maintain strong, collaborative relationships with our key partners with identified retailers, acting as the primary strategic point of contact for Beiersdorf.


• Leverage these retailer relationships to gain access to betas, deeper insights, and strategic support that gives Beiersdorf a competitive advantage.

Campaign Oversight & Omnichannel Integration: 

• Review and provide strategic feedback on all media plans submitted by the agency, ensuring the right mix of tactics (e.g., Sponsored Search, On-site Display, DSP, In-store, etc) to achieve our goals.


• Collaborate with Brand Marketing, Media and Shopper Marketing teams to ensure creative and messaging are consistent from national campaigns all the way to the digital shelf.


• Champion an omnichannel mindset, developing strategies that drive both online sales and in-store foot traffic and conversion.

Performance Analysis & Insight Generation: 

• Go beyond the agency's base-level reporting to conduct deep-dive analyses on campaign performance, focusing on key metrics like ROAS, new-to-brand acquisition, incremental lift, halo effects amongst others


• Translate complex performance data into a clear, concise, and actionable story for internal stakeholders, including the Account Heads and senior leadership.


• Own the internal reporting and communication of retail media performance for your accounts, ensuring the business has a clear understanding of the value and impact of its investment.


• Utilize retailer data platforms (e.g., Walmart Scintilla/Amazon Brand View Pro/Kiosk) to uncover shopper insights that can inform both media targeting and broader commercial strategy.

Your Profile

• Experience: 8+ years of experience in digital media, media planning, or eCommerce marketing, with a focus on performance-driven advertising.


• Retail Media Platform Expertise:
  
  
  
  • Direct, extensive hands-on experience managing or overseeing large-scale campaigns through AMC or Walmart Connect is a primary requirement. Or, deep experience with Target's Roundel is a highly valuable equivalent and demonstrates a strong understanding of sophisticated, closed-loop retail media networks.
  
  
  
  


• Agency Management: Proven experience managing a media agency or acting as the primary client lead at an agency is essential. You must be able to effectively brief, manage, and challenge an agency partner to deliver best-in-class results.


• Commercial Acumen: Strong understanding of the CPG/retail environment. Beauty background preferred. Must be able to speak the language of the sales team and connect media metrics to business outcomes like sales lift and profitability.


• Highly Analytical: A data-driven mindset with a proven ability to analyze campaign data and generate actionable insights. Must be proficient in Excel and comfortable with retail media analytics platforms.


• Cross-Functional Collaboration: Exceptional ability to build relationships and influence across an organization. This role requires daily collaboration with Sales, Marketing, and Analytics teams.


• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data and strategies to senior leadership.


• Experience with identified retailers, or other major retail media networks is a strong plus.