Manager, Social Media - Too Faced Cosmetics

Position Summary

Key Responsibilities

Social Content Strategy & Execution 

• Execute social media strategies aligned with brand priorities, product launches, and marketing campaigns.
• Develop and manage social content calendars across owned social platforms.
• Ensure content reflects Too Faced's bold, playful, and innovative brand voice.
• Partner with Creative teams to develop engaging social-first content formats.
• Support content planning for launches, evergreen storytelling, brand moments, and cultural activations. 

Community Management & Consumer Engagement

• Monitor social channels and actively engage with consumers and brand advocates.
• Help foster meaningful community interaction and increase brand affinity.
• Identify opportunities to participate in relevant cultural conversations and trends.
• Partner with Consumer Engagement teams on reputation management and escalation procedures. 

Platform & Trend Leadership 

• Stay ahead of social platform trends, emerging technologies, creator behavior, and consumer preferences.
• Identify opportunities to test new content formats, features, and platforms.
• Recommend innovative social ideas that strengthen engagement and reach.
• Influencer & Cross-Functional Collaboration
• Partner closely with Influencer Relations teams to amplify creator content across social channels.
• Coordinate with Brand Marketing, Communications, Creative, Product Marketing, and E-Commerce teams to ensure social plans align with broader business objectives.
• Support social coverage for events, product launches, influencer activations, and brand experiences. 

Analytics & Reporting 

• Monitor social performance metrics including engagement, reach, video views, audience growth, and traffic.
• Develop recurring performance reports and recommendations.
• Use insights to optimize content strategies and improve business results. 

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• 4-6 years of experience in social media, digital marketing, content strategy, or community management.
• Beauty, fashion, lifestyle, or consumer brand experience preferred.
• Strong understanding of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms.
• Experience managing social calendars and executing content strategies.
• Proficiency with social management, reporting, and analytics tools.
• Strong written communication and storytelling skills.
• Ability to thrive in a fast-paced, collaborative environment. 

Core Competencies

• Social Media Expertise
• Content Strategy & Storytelling
• Cultural Relevance & Trend Identification
• Consumer Engagement
• Data & Analytics
• Cross-Functional Collaboration
• Creativity & Innovation
• Project Management
• Agility & Adaptability
• Passion for Beauty and Digital Culture