The Opportunity: Lead a High-Performing Established Market
Orlando is Strata’s most developed and highest-producing market with ~55 agents and strong cultural alignment already in place.
This role is for a leader who can optimize, elevate, and scale a high-performing market, not rebuild it.
You will be responsible for maintaining culture, improving conversion, and driving continued production growth while helping shape long-term expansion strategy.
Your Core Focus
1. Agent Production (Primary – ~80%)
Drive daily accountability and pipeline execution
Coach agents on listings, contracts, and closings
Improve conversion rates across existing agents
Maintain a high-performance, disciplined sales environment
2. Culture & Leadership
Strengthen and protect an already cohesive culture
Lead from the front with consistent visibility and presence
Reinforce accountability, urgency, and execution standards
Ensure alignment across experienced producing agents
3. Recruiting & Growth (~20%)
Maintain steady recruiting flow (~2 agents/month)
Support corporate recruiting infrastructure
Participate in market-level recruiting events and networking
Help elevate quality of incoming agents
4. Market Expansion Support
Contribute to identifying and developing a future office location
Help shape long-term physical presence in the Orlando market
Support strategic market scaling initiatives
Ideal Candidate
We are looking for someone who:
Holds an active Florida real estate license with 5+ years of residential real estate experience
Has successfully led, scaled, or built a real estate team, brokerage segment, or high-producing market
Brings proven recruiting, agent development, and sales leadership experience
Understands accountability, KPIs, pipeline management, and performance coaching at a high level
Thinks like an operator and business owner — not a solo producer looking for a desk
Is energized by building culture, driving production, and creating long-term market growth
Has strong leadership presence, recruiting instincts, and the ability to hold high standards
Is comfortable owning results, performance, and team culture in a fast-paced environment
Strongly Preferred Background
$20M+ in personal production OR leadership of a $50M+ producing team
Experience within high-growth brokerages such as eXp, LPT, REAL, Compass, Side, etc.
Familiarity with mortgage, title, or insurance cross-selling / ancillary revenue models
Strong local network within Orlando, Jacksonville, or surrounding Florida markets
Entrepreneurial, high-accountability mindset with a long-term growth mentality
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