Marketing Aide PT (Parks)

SALARY

JOB SUMMARY

ESSENTIAL JOB FUNCTIONS:

• Understand end users’ needs and develop promotional efforts to attract them to products and services offered by the department
• Develop marketing materials, including brochures, postcards, flyers, posters, and creative marketing publications consistent with the Parks, Recreation & Culture Department and City brands through various forms of graphic design software; maintain maximum compatibility of all materials for the end-user and also for subsequent use.
• Consult and coordinate on promotional needs with peers and supervisors to ensure projects and departmental objectives are met in a timely manner.
• Generate correspondence, memos, press releases, agendas, minutes, reports, forms, manuals, and/or other written materials appropriate to department; ensure that necessary copies of pertinent forms, materials, reports, records, and documents are made, distributed, and filed.
• Pay close attention to detail and maintain proofreading proficiency.
• Multi-task, remain organized and manage time efficiently in a fast-paced environment.
• Conduct general market research, identify trends and provide reports based on information collected.
• Assist in the implementation of various social media efforts, including but not limited to, Facebook, Twitter, YouTube and blogging to engage customers in the Arlington Animal Services programs and events.
• Oversee day-to-day animal services social media monitoring and response efforts to facilitate meaningful dialogue between the brand and its audience.

OTHER JOB FUNCTIONS:

• The ability to assist with the implementation of programs such as, but not limited to, focus groups, public events and special meetings.

MINIMUM QUALIFICATIONS:

Knowledge, Skills and Abilities Required:

• Knowledge of marketing techniques and principles.
• Knowledge of public relations techniques and principles.
• Knowledge of desktop publishing software, digital camera and video editing software.
• Knowledge of equipment, methods and procedures related to media communication, including but not limited to, journalism, graphics, printing, photography, and audiovisual.
• Knowledge of social network trends. Knowledge of equipment, methods and procedures related to advertising products.
• Knowledge of audits and research methods to test effectiveness of marketing, public relations and public affairs campaigns.
• Knowledge of the purpose and goals of a municipal government and of parks and recreation.
• Knowledge of AP Style Writing. Knowledge of basic computer applications including, but not limited to Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, Adobe Creative Suite, to include Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
• Skill in attention to detail and proficiency in proofreading.
• Skill in analyzing possible alternative methods, methods of processing information and choosing the best solution to problems.
• Skill in communicating with other city employees and the public by oral and written means.
• Skill in managing multiple priorities and tasks while maintaining meaningful progress.
• Skill in recording and organizing data.
• Skill in making independent judgments.
• Skill in following and presenting oral and written instructions.
• Ability to use the internet for work-related tasks, such as, topic research and information verification.
• Ability to operate a variety of office equipment including, but not limited to PC, fax machine, calculator and copier.
• Ability to operate a variety of office equipment, including but not limited to: a personal computer, telephone, copier and fax machine.
• Ability to establish and maintain good working relations with internal and external customers.
• Ability to perform a variety of physical skills, including but not limited to: filing, sorting, stooping, twisting, walking, and exerting or lifting forces up to 40 lbs.
• Ability to operate a motorized vehicle.

Qualifying Education and Experience:

• The above knowledge, skills and abilities may be demonstrated by two (2) years of college coursework with emphasis in web/graphic design, marketing, or related field, plus two (2) years related experience, or equivalent combination of education and/or experience.
• Experience in news writing, content writing and/or copy editing preferred.
• Experience with municipal Parks and Recreation is preferred, but not required.
• Possession of a Valid Texas Driver's License, Class C.

PRE-EMPLOYMENT SCREENING:

• Criminal Background Check
• Drug & alcohol testing
• Physical & Human Performance Evaluation (HPE)
• Motor Vehicle Review (MVR)

City of Arlington is an Equal Opportunity Employer.