Marketing & Community Relations Coordinator - OIA

Position: Marketing and Community Relations Coordinator

Reports to: Executive Director, Office of Institutional Advancement

Location: Talladega, AL 

ABOUT ALABAMA INSTITUTE FOR DEAF AND BLIND (AIDB)

Alabama Institute for Deaf and Blind (AIDB) is the world’s most comprehensive education, rehabilitation, and service program serving individuals of all ages who are Deaf, Blind, DeafBlind, and multidisabled and their families. Founded in 1858, AIDB serves more than 32,000 infants, toddlers, children, adults, and seniors with hearing and vision loss throughout Alabama each year. 

Our services literally span a lifetime including five campuses in Talladega, ten regional centers located throughout the State of Alabama with programs that range from early and senior intervention, traditional and nontraditional education services in residential and outreach settings, and a manufacturing facility that is the state’s largest employer of adults who are Deaf, Blind, or DeafBlind. Our employees are among the organization’s most valuable assets and resources. We share compassion for leveling the playing field for all. Our mission makes AIDB a unique place to work.

ABOUT THE ROLE
At AIDB, our employees are our most valuable assets. We are a community united by a shared compassion for leveling the playing field for everyone we serve. Our mission makes AIDB a truly unique place to work, and the Marketing and Community Relations Coordinator plays a vital role in bringing that mission to life. The Marketing and Community Relations Coordinator position requires a creative strategist who thrives at the intersection of tradition and innovation.

HOW YOU WILL MAKE AN IMPACT 

You understand how to honor a storied institutional legacy while using modern digital tools to push it forward. You don’t just post content; you build digital experiences that elevate the presence of both AIDB and the AIDB Foundation across all platforms. As a key member of a high-functioning team, you support media planning, web management, and editorial projects. You are an excellent storyteller dedicated to promoting our "Deaf. Blind. Limitless." brand and shaping public perception through authentic, engaging messaging.

.BASIC QUALIFICATIONS

• Bachelor's Degree in Public Relations, Communications or Marketing from an accredited college or university OR three (3) years of experience in public relations or communications. 

   

PREFERRED QUALIFICATIONS

POSITION RESPONSIBILITIES 

Social Media & Content Strategy

• Strategy & Execution: Develop, manage, and implement comprehensive social media strategies for AIDB and the AIDB Foundation to drive engagement and brand growth.
• Content Creation: Formulate high-quality, creative digital content—including copy, graphics, and photography—tailored for various campaigns and platforms.
• Community Management: Oversee all social media messaging and monitoring; engage with the community by responding to comments and inquiries in a timely, professional manner.
• Platform Expertise: Maintain advanced knowledge of best practices for Facebook, X (Twitter), LinkedIn, Instagram, and emerging platforms to ensure maximum reach.
• Trend Monitoring: Stay abreast of the latest social media technologies, algorithm changes, and industry trends to keep AIDB’s digital presence competitive.

Brand Management & Internal Coordination

• Brand Stewardship: Build and protect brand awareness for AIDB and its departments, ensuring strict adherence to official logo and brand standards.
• Quality Control: Review and approve the use of logos across all units/departments and edit website content to ensure accuracy, style, and institutional voice.
• Publication Support: Lead the internal coordination of the Sights & Sounds media publication.
• Media Scheduling: Collaborate with the Office of Institutional Advancement (OIA) to manage media calendars and ensure all events and marketing projects are documented in shared drives.

Public Relations & Operations

• Community Outreach: Coordinate and manage all community tour schedules and public-facing engagements.
• Logistics & Inventory: Order and maintain an inventory of marketing materials and promotional items for donor and event distribution.
• Public Representation: Deliver exceptional oral and written communications, including public speaking and presentations to diverse audiences.

Professional Skills & Development

• Technical Proficiency: Advanced skill in website platforms, design/publishing software, data management, and computer technology.

• Professional Attributes: Highly motivated self-starter who demonstrates initiative, meticulous attention to detail, and the ability to handle confidential information with integrity.
• Collaborative Spirit: Ability to work both independently and as a productive member of a multidisciplinary team.
• Communication Mastery: Exceptional writing and editing skills with a focus on accuracy and brand consistency.
• Flexibility: Ability to work a flexible schedule to accommodate events or urgent institutional needs.

• Communication Access: Must obtain a sign language proficiency level of SURVIVAL according to the AIDB evaluation system within the first thirty-six (36) months of employment.

SALARY: $53,599 - $71,503 Scale P1 Rank 52 

                   260 Days

Benefits: 

DEADLINE FOR APPLICATION:  

This is an exempt position and is not subject to overtime and/or compensatory time provisions of the Fair Labor Standards Act. Direct deposit is required.