Marketing & Sales Coordinator

Position Responsibilities:

Marketing & Brand Support

• Coordinate the development, production, and distribution of marketing materials and collateral.


• Assist in executing marketing campaigns that support company growth, customer retention, recruiting, and brand awareness.


• Ensure consistency of the Bassett brand across all marketing and communication materials.


• Maintain marketing asset libraries, templates, and digital files.


• Support advertising, sponsorship, and promotional initiatives.

Content Creation & Communications

• Assist with the creation and distribution of internal and external communications, including newsletters, articles, project spotlights, press releases, case studies, and associate communications.


• Draft, proofread, edit, and format marketing and sales content.


• Coordinate photography, video, and other visual content for marketing initiatives.


• Assist with production of company videos, presentations, and digital media content.

 Digital Marketing

• Assist with social media planning, content creation, posting, and engagement.


• Support website updates, content management, and search engine optimization (SEO) initiatives.


• Assist with email marketing campaigns and marketing automation activities.


• Monitor marketing performance metrics and compile reporting data.

Business Development & Sales Support

• Support proposal development by coordinating content, formatting documents, and maintaining proposal resources and templates.


• Assist with the creation and maintenance of sales presentations and customer-facing materials.


• Support CRM administration through data entry, list management, reporting, and user assistance.


• Help coordinate lead tracking and marketing support activities for business development efforts.

Events & Recruiting Support

• Coordinate company participation in trade shows, customer events, career fairs, recruiting events, and community engagement activities.


• Manage event registrations, attendee communications, logistics, signage, promotional materials, apparel, and giveaways.


• Support recruiting marketing initiatives and employer branding efforts.


• Coordinate event follow-up communications and reporting.

Administrative & Project Coordination

• Track project schedules, deadlines, and deliverables.


• Coordinate vendor relationships for printing, promotional products, apparel, signage, and marketing materials.


• Assist with invoice processing, budget tracking, and purchase requests.


• Maintain marketing inventory, including promotional products and event materials.


• Organize and maintain department files and records.

Team Participation

• Promote and support Bassett Mechanical's mission, values, and brand standards.


• Support and maintain a safe and Lean working environment.


• Participate in continuous improvement initiatives.


• Perform other duties as assigned.

Summary of Skills, Knowledge, and Abilities

Education & Experience

• Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field preferred.


• Minimum of 2 years of experience in marketing, communications, sales support, event coordination, or a related role preferred.

Knowledge & Skills

• Strong written, verbal, and interpersonal communication skills.


• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.


• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.


• Experience with CRM platforms and marketing software preferred.


• Familiarity with social media platforms, email marketing tools, and website content management systems.


• Strong attention to detail and commitment to quality.


• Ability to work independently and collaboratively in a fast-paced environment.


• Basic graphic design, photography, and content creation skills preferred.


• Strong customer service mindset and professional demeanor.