Marketing Assistant

JOYCE THEATER FOUNDATION, INC.

POSITION: MARKETING ASSISTANT

STATUS: Full-time, exempt employee with full benefits package

REPORTS TO: Marketing Manager

SCHEDULE: Monday through Friday, 10am – 6pm with flexibility to accommodate Marketing Director’s requests to attend performances, professional development sessions, and offsite conferences.

SPECIFIC RESPONSIBILITIES:

Joyce Program Book

● Oversee all aspects of The Joyce’s program book including:

o Setting and overseeing deadlines

o Communicating with companies and Joyce staff for content

o Laying out and preparing program book file for print

o Editing for grammar, clarity, and accuracy

o Monitoring costs

o Managing approval process

o The creation of program inserts

o Communicating and coordinating with printers to order program books

● Execute all aspects of The Joyce’s program book advertisement program including:

o Communicating with advertisement purchasers

o Updating program book advertisement specifications and rates

o Creating projections for advertisement sales

o Monitoring invoice, payment, and approval processes

Social Media

● Execute the Marketing Manager’s overall social media strategy

o Posting and maintaining The Joyce’s social media accounts

o Engaging with audiences across all social media platforms

o Collaborating with coworkers, dance companies/artists, and community partners to create robust content

o Collecting information to provide performance analytics and feedback on social media platforms

o Providing analysis reports on social media performance in support of Marketing Manager’s strategy

o Conducting regular evaluation of relevant trends and ways to optimize performance

● Create content for The Joyce’s social media channels and for interdepartmental use

o Capturing onsite content during Photo Calls and scheduling necessary photo and video shoots with the companies

o Editing footage and photos for social media posting

Community Engagement and Departmental Support

● Collect pricing information from companies

● Provide support for local community partnerships as directed by Marketing Manager

● Oversee cross-promotion initiatives

o Identifying industry partners to request support of The Joyce’s programming

o Maintaining relationships with cross-promotion partners

o Executing cross-promotion offers through email and social media

● Update upper lobby rack cards on a weekly basis