Marketing Business & Data Analyst

Position Title: 

Type:

Reporting to:

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Position Description

Market Intelligence & Competitive Research

• Conduct research on markets, clients, competitors, industry sectors, and emerging trends impacting the construction industry as it relates to our Share of Voice in the industry.
• Analyze client, market sectors, geographic markets to support strategic marketing planning and initiatives.
• Monitor competitive positioning and marketing trends to inform messaging, campaigns, and growth strategies.
• Deliver actionable insights that support decision-making and long-range planning.

Marketing Analytics & Performance Insights

• Partner with Marcom teams to develop dashboards and performance reporting that measure the effectiveness of marketing initiatives across Creative, Communications, Digital Communications, Marketing Technology, and Winning Work.
• Analyze campaign performance, proposal metrics, digital engagement, content effectiveness, and corporate marketing operations to identify opportunities for optimization.
• Translate complex market, operational, system data datasets into clear insights and visual presentations for recommendations to marketing leadership.
• Become SME for Monday.com or other tools that lack expertise and secondary point of contact for other platforms
• Identify gaps in our data and research solutions

Position Requirements

• Experience supporting strategic planning, market research, or business development initiatives.

• Familiarity with construction, real estate, professional services, or related industries.

• Knowledge of marketing performance metrics, client analytics, and competitive intelligence practices.

• Experience creating executive-level presentations and business intelligence reports.

• Experience with website analytics platforms such as Google Analytics 4 (GA4), Siteimprove, or similar tools.

• Familiarity with social media analytics platforms including LinkedIn Campaign Manager and native social reporting tools.

• Experience developing dashboards and reports using Power BI, Tableau, or similar business intelligence platforms.

• Understanding of SEO, content marketing, digital campaign measurement, and marketing performance analytics.

• Experience working with CRM systems such as Salesforce to analyze client, pursuit, and business development data.

Key Success Factors: 

• Strategic thinker with strong business curiosity.
• Ability to transform data into actionable insights and compelling stories.
• Collaborative mindset with strong relationship-building skills.
• Detail-oriented with excellent follow-through.
• Passion for understanding markets, clients, and industry trends.
• Strong presentation and executive communication skills.
• Team-oriented with a proactive, solutions-focused approach.