Position Summary: The Marketing Communication Specialist plans, coordinates, and manages the marketing and communications initiatives in Enrollment Management. The Specialist assists in the creation and execution of innovative and compelling marketing campaigns, communications funnels, and strategies that will drive awareness and enrollment. Works closely with academic departments to create campaigns designed to increase enrollments in majors as well as help shape the entering class of new students.
Essential Duties and Responsibilities:
â The marketing communication specialist plans, coordinates, and manages the marketing and communications initiatives in admissions.
â Oversees communications, promotions, and public relations in order to achieve goals and objectives.
â Provides leadership in generating strategies for communicating and marketing to prospective students, their parents, guidance counselors, and other constituents to achieve enrollment targets.
â Responsible for developing, implementing and measuring the success of recruitment communications, digital campaigns, marketing initiatives, yield campaigns, etc. designed to meet the Universityâs enrollment targets.
â Facilitates the organization, design, and the execution of segmented communications to reach a broad range of internal and external target audiences.
â Coordinates the development of print and electronic collateral including search pieces, viewbooks, brochures, acceptance packages, flyers, invitations, etc.
â Provide event planning and promotion materials as needed.
â Responsible for developing, implementing and measuring the success of recruitment communications, digital campaigns, marketing initiatives, yield campaigns, etc. designed to meet the Universityâs enrollment targets.
Requirements
Qualifications
â Strong writing, editing, proofreading and conceptual design skills.
â Education/Training â A Masterâs degree is preferred; a Bachelor âs degree is required.
â Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook). Knowledge of Slate is helpful, but not necessary.
â Ability to foster a cooperative work environment and work effectively in a team environment.
â Two yearâs full-time experience.
â Excellent communication skills and ability to interact effectively with a variety of people.
â Demonstrated knowledge of digital marketing campaigns and strategies and social media tools.
â Supportive of Warnerâs mission, vision and core values, commitment to a Christian lifestyle, and demonstration of character in keeping with biblical models.
â Ability to pass a background check.
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