Marketing Communications Manager

Key Responsibilities:

• Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.


• Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.


• Coordinate with external agencies and vendors on creative development, video production, and trade show materials.


• Maintain and evolve the company’s voice and messaging across internal and external communication platforms.


• Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.


• Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.


• Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.


• Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers


• Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.


• Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).


• Ensure brand consistency across all materials and communications.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.


• 5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.


• Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.


• Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).


• Strong project management and organizational skills with the ability to manage multiple priorities.


• Ability to understand technical product information and turn it into customer-focused messaging.

Preferred Qualifications:

• Experience working in or with manufacturing, engineering,  industrial products or industrial flow control products.


• Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.


• Understanding of SEO, digital marketing best practices, and Google Analytics.


• Basic graphic design or video editing skills are a plus.

CIRCOR is an EEO Employer of Females/Minorities/Veterans/Individuals with Disabilities