Marketing Content Specialist

Key Responsibilities:

• Create and schedule daily and ad hoc social media content for supported social media platforms.


• Create and schedule email marketing content three times per week and for ad hoc campaigns.


• Write copy for social posts, emails, SMS, in-store PA announcements, signage, and marketing materials.


• Support SMS messaging to align with email, social, and promotional campaigns.


• Develop evergreen and event-specific in-store PA messaging.


• Coordinate product pulls and digital product submissions with merchant teams.


• Develop basic art and creative assets to support campaigns as needed.


• Support retail marketing campaigns, including signage, displays, promotional materials, and digital content.


• Ensure brand consistency across digital, print, and in-store customer touchpoints.


• Provide weekly social media and email reporting, insights, and recommendations.

Qualifications

• Associates degree in Marketing, Communications, Business, Advertising, or a related field.


• 2–4 years of experience in marketing, content creation, social media, email marketing, or a related role.


• Strong copywriting, editing, and communication skills.


• Strong understanding of retail marketing and customer engagement.


• Excellent project management and organizational skills.


• Ability to manage multiple projects and deadlines in a fast-paced environment.


• Strong attention to detail and ability to ensure accuracy across all marketing materials.


• Proficiency with social media platforms, email marketing tools, content management systems, and basic analytics platforms.


• Ability to collaborate effectively across departments and with external partners.


• Ability to travel to local store locations as needed.

Preferred Qualifications

• Retail, off-price retail, or consumer goods marketing experience.


• Familiarity with shopper marketing and point-of-sale strategies.


• Experience with CRM platforms, email marketing systems, social media scheduling tools, Iterable, and Google Analytics.


• Basic graphic design experience and proficiency with Adobe Creative Suite or similar design tools.


• Experience analyzing campaign performance and making recommendations based on results.