Marketing Coordinator

Position Overview:

Empower Brands is seeking a proactive and detail-oriented Marketing Coordinator to support our marketing initiatives and to help drive brand awareness, lead generation, and customer engagement. This is a highly collaborative role with a focus on supporting our franchisees, marketing team, and brand leaders. 

Key Responsibilities:

• Be the first point of contact for all local marketing questions


• Manage marketing ticketing system to connect franchisees with the resources and necessary team members.


• Have deep knowledge of the resources, guides, and partners available to franchisees


• Coordinate the production of local marketing materials including brochures, flyers, ads, etc.


• Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items


• Help maintain brand consistency across all marketing materials.


• Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.


• Gather and compile local campaign performance metrics to support reporting and analysis efforts.


• Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.


• Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.


• Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance


• Support Brand Managers in managing vendor timelines and deliverables.


• Help ensure franchisees are following brand guidelines in print, digital, and social executions.


• Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.


• 2+ years of professional marketing experience preferred 


• Excellent written and verbal communication skills.


• Strong organizational and project management abilities.


• Ability to multitask and meet tight deadlines in a collaborative environment.