Marketing Coordinator

Watts Homes & Construction has been in business over 40 years. We are a local and family owned and operated construction company specializing in residential construction, home design and neighborhood development. The Watts Realty Team with Berkshire Hathaway Homes Services Michigan Real Estate is a local team helping people buy and sell property in the Greater Kalamazoo area. We are hiring a marketing specialist who will also perform some administrative duties for both companies. We are committed to working with our clients and exceeding their expectation throughout the entire building, buying and selling process and we are looking for someone to join our team.

Seeking a dynamic and upbeat Marketing Coordinator to join our family-owned businesses. This is a role that wears many hats and will provide support to the office manager. This position is not remote work-based - in office hours are required.

The ideal candidate possesses strong writing, communication, and organizational skills as well as a sharp eye for accuracy, grammar, and aesthetics.

Main responsibilities include executing paid ad campaigns, conducting market research, producing promotional materials and light administrative work. The ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.

We're looking for a self-starter, proactive problem solver and detail-oriented team player. Seeking someone who is committed to providing superior service, poised under fast-paced pressure and has a relentlessly positive, flexible, 'whatever it takes' attitude.

Responsibilities

• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Creates, updates & manages website content & blogs (Wordpress knowledge & coding a plus)
• Design and implement successful marketing campaigns (emphasis on Facebook and LinkedIn ad campaigns)
• Set up tracking systems for online marketing activities
• Track progress
• Identify and analyze competitors
• Collaborate with team members to produce promotional materials
• Craft clear product marketing copy
• Organize promotional activities for new products/services
• Prepare (monthly, quarterly and annual) forecasts

Skills

• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Expertise with SEO/SEM campaigns
• Solid computer skills, including MS Office, web analytics and Google Adwords
• Excellent communication and presentation skills

All your information will be kept confidential according to EEO guidelines.